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February 2017

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    Challenger banks to receive unexpected boost from RBS

    At long last, the shareholders of RBS (still 73% owned by the State) have received a piece of goodish news that should help raise their spirits. Faced with the prospect of missing the deadline for...

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    Four Facebook ad campaigns you should be running to attract and retain investors

    With around one-fifth of the world’s population on Facebook, you would think generating brand awareness and leads from it would be a piece of cake. The reality is less straight forward. With a...

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    What about the savers?

    A lot of noise (propaganda?) is being created around the UK’s unexpected economic boom following the Brexit vote. We are being force-fed a constant diet of how the visionary ‘leavers’ were...

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    6 quick wins when you first sign up to marketing automation

    Marketing automation systems are powerful, intelligent and the bedrock of many businesses' marketing strategies, but getting to learn and understand them takes time and dedication. Not becoming...

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    Greed is a great healer

    President Trump’s early efforts to bring legislative change to America make it a little difficult to look across the Atlantic and feel totally at ease. For example, with one flourish of his...

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    Neil Edwards is confirmed as Chartered Marketer

    Our Managing Director Neil Edwards has received confirmation that his hard work and dedication to CPD has earnt him another year with the status of Chartered Marketer....

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    7 characteristics of social media implementation in B2B marketing

    If you look for evidence of the potential benefits to B2B organisations of social media, you will see both lead generation, as well as brand reinforcement are being addressed to great advantage....

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    Compare marketing automation platforms with this free tool

    Comparing the different marketing automation systems can be difficult. I mean, where do you start? There are a more than a few to begin with. Some have features that others don’t, some of those...

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    Baying for blood

    The critics of the P2P sector are seated in the gallery, waiting, it seems, for that exquisite moment of high drama when the first major casualty hits the deck. The mainline media have done their bit...

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