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    GDPR: Can you email an individual at a business?

    As the live date for the General Data Protection Regulation (GDPR) gets ever closer, people are beginning to realise the scale and the impact it could have on their business. On the face of it, the...

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    GDPR: B2B vs B2C – can you still email your database?

    On 25 May 2018, the General Data Protection Regulation (GDPR) will come into force, and if you’re not compliant, your entire email database could be under threat from extinction… or is it?...

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    New Fintech Collaboration: Xero + Liberis

    Liberis, the card based finance provider, has announced an integration with Xero, the UK's leading online accounting software, to improve small businesses’ access to capital and credit....

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    Content marketing for social media

    We at The Marketing Eye take content seriously. In our blog post the smart content marketing funnel we talk about how we believe content marketing is much more than just another long line of...

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    Repeat, Repeat, Repeat – 4 reasons to keep contacting the same prospect list

    Asking someone to buy your product or sign up to your service after only one mail-shot or email is unrealistic. We can’t expect that one email, no matter how carefully crafted, will be enough to...

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    Is this the final nail in the coffin for organic reach on Facebook?

    Last week Mark Zuckerberg announced major changes to the way your newsfeed will look. In the coming weeks, Facebook’s main newsfeed will start showing fewer news articles and less marketing...

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    Why Outlook’s Focused Inbox is great news for email marketers

    Microsoft recently released an update to Outlook, called Focused Inbox, with the aim of helping users focus on their most important emails. If you’ve updated your Outlook, you’ll see two new tabs...

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    Analysis: InsurTech & Insurance Websites vs Top UK Sites

    Many of us have used a tool like Google’s Page Speed Insights to assess our website’s strengths and weaknesses. Have you ever wondered how your website compares to the Internet as a whole? More...

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    A third of B2B marketers are tracking sales through social

    For an industry whose origins and continuing existence rely heavily on the accurate analysis of statistics, the insurance sector would do well to note the seismic shift taking place in modern...

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    Content creation vs. content curation

    Producing enough content to keep your audience engaged is a challenge, especially for SMEs and startups. In our previous blog post ‘Content marketing for social media' we looked at why you should...

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    Consumer debt rises while businesses save

    Soaring levels of consumer debt are evidently causing the Bank of England, the Government and others in authority some sleepless nights. According to a recent report in The Guardian, the number of...

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    The Disconnected Customer Experience

    If you want to know what a ‘connected customer experience’ is, you need look no further than the latest report from software integration specialists Mulesoft who define it thus: “An...

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    How to automate your social media with SharpSpring

    There are an increasing number of social media tools out there that help you schedule posts and monitor conversations, such as Hootsuite and Buffer, but what about creating automations based on user...

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    Twitter's Promote Mode – the 'always on' promotion engine

    Regardless of whether you're building your personal brand or business account, the new Twitter Promote Mode helps with the amplification of your messaging. It works like a subscription with a current...

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    Analysis: FinTech vs Top 500 UK Websites

    Following on from my previous analysis piece on the Insurance and InsurTech market's websites against those of the Top 500 UK sites, I thought it was about time we did the same for...

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    SharpSpring launches visual workflow builder to enhance lead generation and sales

    SharpSpring recently announced the launch of their Visual Workflow builder. The new feature intends to make the process for creating workflows easier and brings it in line with the likes of Pardot...

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    The FCA’s extended Senior Managers & Certification Regime

    The Financial Conduct Authority’s extended Senior Managers & Certification Regime – and what it will mean for marketers in 2019...

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    Insurtech Asia - the insurance sector is ripe for disruption

    The Insurance industry, which for generations has relied on long-established methods and processes (e.g. actuarial tables) to price policies and create a vast store of historic wealth for the...

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    Liberis and Sage launch Sage Pay Business Finance

    Sage Pay has teamed up with alternative business finance provider, Liberis,to give Sage customers access to flexible financing for the first time....

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    Peer-to-Peer lending passes £10 billion mark

    Peer-to-peer lending has reached a significant milestone since Zopa launched the world’s first P2P platform in 2005. Over £10 billion has been cumulatively lent across 23 UK P2P platforms....

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