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- 19 Dec
GDPR: B2B vs B2C – can you still email your database?
On 25 May 2018, the General Data Protection Regulation (GDPR) will come into force, and if you’re not compliant, your entire email database could be under threat from extinction… or is it?...
- 16 Apr
How to use ‘legitimate interest’ instead of consent for marketing under GDPR?
All of the factual information that follows is extracted directly from the ICO website and we make it clear when we are applying our interpretation....
- 18 Jan
Why Outlook’s Focused Inbox is great news for email marketers
Microsoft recently released an update to Outlook, called Focused Inbox, with the aim of helping users focus on their most important emails. If you’ve updated your Outlook, you’ll see two new tabs...
- 12 Jul
6 things you need to know about the ePrivacy Regulation
So, you thought the General Data Protection Regulation (GDPR) was something to worry about?...
- 14 Dec
2017 market trends in SME lending
Bank of England statistics show that lending to SMEs is very little changed after the first ten months of 2017. If anything, the owners of smaller businesses are keeping money on deposit while they...
- 30 Aug
GDPR vs. ePrivacy Regulation: what’s the difference?
With the dust not long settled on the deluge of privacy policy updates and consent emails following the introduction of the General Data Protection Regulation (GDPR) into EU law, there is a new kid...
- 19 Jan
Is this the final nail in the coffin for organic reach on Facebook?
Last week Mark Zuckerberg announced major changes to the way your newsfeed will look. In the coming weeks, Facebook’s main newsfeed will start showing fewer news articles and less marketing...
- 04 Jan
How to automate your social media with SharpSpring
There are an increasing number of social media tools out there that help you schedule posts and monitor conversations, such as Hootsuite and Buffer, but what about creating automations based on user...
- 31 Jan
Twitter's Promote Mode – the 'always on' promotion engine
Regardless of whether you're building your personal brand or business account, the new Twitter Promote Mode helps with the amplification of your messaging. It works like a subscription with a current...
- 20 Dec
The FCA’s extended Senior Managers & Certification Regime
The Financial Conduct Authority’s extended Senior Managers & Certification Regime – and what it will mean for marketers in 2019...
- 18 Sep
Using our Meta Description tool to increase Organic Search Clicks
SEO is often about working out which activities will boost your sites rankings for a certain set of key phrases, to move ever closer to an average position of number one in organic search. That's all...
- 12 Jul
MP’s comment about “unregulated crowdfunding” could set the industry back years
So we now have another prominent member of public life shooting from the hip with inaccurate generalisations about the peer-to-peer industry....
- 07 Aug
Pensioners marching on the Square Mile – no thank you
News of China ordering a lockdown of Beijing’s financial district on Monday (6 Aug) to prevent organised demonstrations by investors that lost money with bankrupt P2P lenders is the stuff of...
- 28 Sep
What is the best way to spend my marketing budget?
This is a question that we get asked a lot and while it's understandable that people are looking for a single, unambiguous answer, the reality is it's influenced by many factors ranging from the...
- 21 Feb
BBB small business finance markets report 2017-18
The 80+ pages of the British Business Bank report titled Small Business Markets 2017/18 contains a wealth of market information, including market segment statistics which are more up-to-date than...
- 14 May
Can I Use Legitimate Interests Post-GDPR?
Following Neil's recent blog about using Legitimate Interests as a lawful basis for data processing in a post GDPR world, I thought it might be helpful to create a quick quiz to help ascertain...
- 26 Feb
IFISA: 7 major marketing challenges and 7 opportunities
As the ISA season approaches for another time, many are calling it a watershed for the Innovative Finance ISA. Launched to some fanfare in April 2016, the early take-up has been muted....
- 16 Jan
7 easy-to-achieve social media tips and tricks for insurance brokers
Getting the most from your social media is a must for the modern insurance broker....
- 27 Mar
How marketing automation can make you GDPR compliant
Being GDPR compliant isn’t an option and some businesses are fully aware what they need to do. However, not all businesses are sure about how to go about implementing the necessary steps to achieve...
- 20 Jul
Four ways social media helps SEO
Despite being discussed numerous times there still seems to be confusion over social media’s connection with search rankings and SEO. In 2010 Matt Cutts, the former head of Google’s webspam team...
