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    GDPR vs. ePrivacy Regulation: what’s the difference?

    With the dust not long settled on the deluge of privacy policy updates and consent emails following the introduction of the General Data Protection Regulation (GDPR) into EU law, there is a new kid...

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    What is the best way to spend my marketing budget?

    This is a question that we get asked a lot and while it's understandable that people are looking for a single, unambiguous answer, the reality is it's influenced by many factors ranging from the...

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    Using our Meta Description tool to increase Organic Search Clicks

    SEO is often about working out which activities will boost your sites rankings for a certain set of key phrases, to move ever closer to an average position of number one in organic search. That's all...

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    Why should I monitor my market?

    There are all sorts of theoretical reasons why you should keep a firm handle on your competitors and your market, but even if you’ve no intention of ever reading a marketing text book, monitoring...

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    Is P2P lending really outstripping the banks?

    Last week, the P2P Finance Association (P2PFA) announced that its members, which make up a large proportion of the P2P lending industry, had outstripped the combined weight of the UK clearing banks...

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    Setting social media strategies for start-ups

    At The Marketing Eye we work with a lot of start-up companies and businesses in the early years of trading and, as a result, we have become accustomed to setting those early-stage marketing...

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    Radio Ads with Performance Tracking Now Available

    Radio and audio advertising have been difficult for The Marketing Eye to work with over the years, due to our performance marketing focus. We’re generally involved in activities for clients which...

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    Creating Dynamically Generated Artwork for Direct Mail

    Every week at The Marketing Eye a few of us get together for what we’ve dubbed “The Creative Meeting”, during which we throw ideas around to solve problems or wishes for clients or ourselves...

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    How to create the perfect investor pitch deck

    If you're a start-up seeking equity investment, getting investors to buy into your vision could be the difference between your idea changing your world or being consigned to the bin. This makes your...

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    Are you a lazy content planner?

    You’ve had your team planning sessions and agreed the content titles for the next 6-12 months. You’ve even married them against your personas and content funnel stages. Excellent, you’re ahead...

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    Social media marketing trends to boost your campaigns for the second half of 2019

     One of the reasons we love working with social media is that it’s ever-changing and a constant and exciting challenge....

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    Extending Google's MultiBidder to include Cost Per Conversion Targeting

    Over the past 15 years or so of running Google Ads campaigns, I’ve spent huge amounts of time managing campaigns in various ways. Manual changes, rules, scripts and the MultiBidder all have their...

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    Planning your content plan

    Whether you’re reviewing your current plan or starting from scratch, here are the stages needed to pull together your best content plan....

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    Are IFAs right not to advise their clients about P2P?

    There's nothing more controversial it seems in P2P than whether investors should have the right to make up their own minds. Why, it is argued, should anybody be excluded from the chance of earning...

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    Top tips on increasing LinkedIn engagement for the remainder of 2019

    As of May 2019, LinkedIn had over 610 million members, it is now the largest professional network in the world. With that, 80% of B2B leads that come from social media come via LinkedIn. ...

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