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    GDPR: B2B vs B2C – can you still email your database?

    On 25 May 2018, the General Data Protection Regulation (GDPR) will come into force, and if you’re not compliant, your entire email database could be under threat from extinction… or is it?...

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    GDPR: Can you email an individual at a business?

    As the live date for the General Data Protection Regulation (GDPR) gets ever closer, people are beginning to realise the scale and the impact it could have on their business. On the face of it, the...

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    How to use ‘legitimate interest’ instead of consent for marketing under GDPR?

    All of the factual information that follows is extracted directly from the ICO website and we make it clear when we are applying our interpretation....

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    Why Outlook’s Focused Inbox is great news for email marketers

    Microsoft recently released an update to Outlook, called Focused Inbox, with the aim of helping users focus on their most important emails. If you’ve updated your Outlook, you’ll see two new tabs...

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    Content marketing for social media

    We at The Marketing Eye take content seriously. In our blog post the smart content marketing funnel we talk about how we believe content marketing is much more than just another long line of...

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    Content creation vs. content curation

    Producing enough content to keep your audience engaged is a challenge, especially for SMEs and startups. In our previous blog post ‘Content marketing for social media' we looked at why you should...

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    Is this the final nail in the coffin for organic reach on Facebook?

    Last week Mark Zuckerberg announced major changes to the way your newsfeed will look. In the coming weeks, Facebook’s main newsfeed will start showing fewer news articles and less marketing...

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    2017 market trends in SME lending

    Bank of England statistics show that lending to SMEs is very little changed after the first ten months of 2017. If anything, the owners of smaller businesses are keeping money on deposit while they...

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    How to automate your social media with SharpSpring

    There are an increasing number of social media tools out there that help you schedule posts and monitor conversations, such as Hootsuite and Buffer, but what about creating automations based on user...

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    Twitter's Promote Mode – the 'always on' promotion engine

    Regardless of whether you're building your personal brand or business account, the new Twitter Promote Mode helps with the amplification of your messaging. It works like a subscription with a current...

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    The GDPR: what you need to know

    Nick Pester, Partner and Head of Insurance and InsurTech at Capital Law, provides an overview of the upcoming General Data Protection Regulation and discusses how it might affect insurers and...

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    Analysis: FinTech vs Top 500 UK Websites

    Following on from my previous analysis piece on the Insurance and InsurTech market's websites against those of the Top 500 UK sites, I thought it was about time we did the same for...

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    The FCA’s extended Senior Managers & Certification Regime

    The Financial Conduct Authority’s extended Senior Managers & Certification Regime – and what it will mean for marketers in 2019...

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    How to get more from your contacts without increasing the length of your forms

    Want to get more information out of your leads and contacts, but afraid you might scare them off with long, arduous forms? I hear you....

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    The Impact Of Blockchain Technology On P2P Finance

    As Bitcoin hits new record highs in ever-decreasing time frames, the conversation about it is filtering down from the tech-savvy geek to the bleeding-edge investor and now, finally, to Joe Public....

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    Does your email marketing need DMARC?

    You may have heard of SPF and DKIM when it comes to email validation – Sender Policy Framework and DomainKeys Identified Mail in case you didn’t - but did you know there’s a third option?...

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    Give Innovative Finance ISAs a chance

    According to official statistics from HMRC, only 2,000 Innovative Finance ISAs (IFISAs), with a total value of £17m (averaging out at £8.5k per head), were opened by consumers during 2016-17. Given...

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    Whither the P2P borrowers?

    Attracted by the high yields on offer, lenders large and small, private and institutional, are queueing up to make money available for P2P loans. A few of the more recent developments have seen Zopa...

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    BBB small business finance markets report 2017-18

    The 80+ pages of the British Business Bank report titled Small Business Markets 2017/18 contains a wealth of market information, including market segment statistics which are more up-to-date than...

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    How To: Have a Marketable ICO

    It isn’t very long ago that we lived in a world without the Initial Coin Offering, or ICO. Used by new and innovative companies to raise cash and bring their product or service to market, the...

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