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- 16 Apr
How to use ‘legitimate interest’ instead of consent for marketing under GDPR?
All of the factual information that follows is extracted directly from the ICO website and we make it clear when we are applying our interpretation....
- 30 Aug
GDPR vs. ePrivacy Regulation: what’s the difference?
With the dust not long settled on the deluge of privacy policy updates and consent emails following the introduction of the General Data Protection Regulation (GDPR) into EU law, there is a new kid...
- 12 Jul
6 things you need to know about the ePrivacy Regulation
So, you thought the General Data Protection Regulation (GDPR) was something to worry about?...
- 18 Sep
Using our Meta Description tool to increase Organic Search Clicks
SEO is often about working out which activities will boost your sites rankings for a certain set of key phrases, to move ever closer to an average position of number one in organic search. That's all...
- 28 Sep
What is the best way to spend my marketing budget?
This is a question that we get asked a lot and while it's understandable that people are looking for a single, unambiguous answer, the reality is it's influenced by many factors ranging from the...
- 12 Jul
MP’s comment about “unregulated crowdfunding” could set the industry back years
So we now have another prominent member of public life shooting from the hip with inaccurate generalisations about the peer-to-peer industry....
- 21 Feb
BBB small business finance markets report 2017-18
The 80+ pages of the British Business Bank report titled Small Business Markets 2017/18 contains a wealth of market information, including market segment statistics which are more up-to-date than...
- 07 Aug
Pensioners marching on the Square Mile – no thank you
News of China ordering a lockdown of Beijing’s financial district on Monday (6 Aug) to prevent organised demonstrations by investors that lost money with bankrupt P2P lenders is the stuff of...
- 27 Mar
How marketing automation can make you GDPR compliant
Being GDPR compliant isn’t an option and some businesses are fully aware what they need to do. However, not all businesses are sure about how to go about implementing the necessary steps to achieve...
- 14 May
Can I Use Legitimate Interests Post-GDPR?
Following Neil's recent blog about using Legitimate Interests as a lawful basis for data processing in a post GDPR world, I thought it might be helpful to create a quick quiz to help ascertain...
- 26 Feb
IFISA: 7 major marketing challenges and 7 opportunities
As the ISA season approaches for another time, many are calling it a watershed for the Innovative Finance ISA. Launched to some fanfare in April 2016, the early take-up has been muted....
- 08 Oct
Why should I monitor my market?
There are all sorts of theoretical reasons why you should keep a firm handle on your competitors and your market, but even if you’ve no intention of ever reading a marketing text book, monitoring...
- 13 Mar
20 posts your financial services business should be sharing on social media
Ensuring you have enough fodder for your social media activities is always a hard one. On one hand, you want to maintain quality but the other knows you need to post regularly enough that you keep...
- 20 Jul
Four ways social media helps SEO
Despite being discussed numerous times there still seems to be confusion over social media’s connection with search rankings and SEO. In 2010 Matt Cutts, the former head of Google’s webspam team...
- 02 Oct
Is P2P lending really outstripping the banks?
Last week, the P2P Finance Association (P2PFA) announced that its members, which make up a large proportion of the P2P lending industry, had outstripped the combined weight of the UK clearing banks...
- 04 Jul
Brokers to have a year longer than insurers for Senior Managers Certification Regime implementation
Insurance brokers have finally been given a deadline of 9th December 2019 to implement the Financial Conduct Authority’s Senior Managers and Certification Regime (SM&CR). Insurers were given their...
- 12 Apr
Digital banks – why the resistance?
Most of us have grown up believing that one High Street bank is pretty much the same as any other; Barclays, RBS/NatWest, Lloyds, HSBC, and latterly Santander – all spend a fortune on promoting...
- 07 Mar
How to get more creative with your content
We all know blogs are a terrific way of imparting knowledge and information in a quick and simple fashion. They often require little design thought – other than the inclusion of an image or two –...
- 06 Jun
7 reasons to ditch the annual marketing plan
Conventional wisdom is that we should plan everything: our business strategy, our cash flow, what to buy on our next trip to the supermarket. We are obsessed with knowing where we want to be and how...
- 14 Jun
How you can use employee advocacy on social media to boost your brand
Whether you are just starting out or you're a fully-fledged industry expert, everyone needs people who promote their brand, their culture and their products or services. For most businesses their...
