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- 30 Aug
GDPR vs. ePrivacy Regulation: what’s the difference?
With the dust not long settled on the deluge of privacy policy updates and consent emails following the introduction of the General Data Protection Regulation (GDPR) into EU law, there is a new kid...
- 12 Jul
6 things you need to know about the ePrivacy Regulation
So, you thought the General Data Protection Regulation (GDPR) was something to worry about?...
- 28 Sep
What is the best way to spend my marketing budget?
This is a question that we get asked a lot and while it's understandable that people are looking for a single, unambiguous answer, the reality is it's influenced by many factors ranging from the...
- 18 Sep
Using our Meta Description tool to increase Organic Search Clicks
SEO is often about working out which activities will boost your sites rankings for a certain set of key phrases, to move ever closer to an average position of number one in organic search. That's all...
- 12 Jul
MP’s comment about “unregulated crowdfunding” could set the industry back years
So we now have another prominent member of public life shooting from the hip with inaccurate generalisations about the peer-to-peer industry....
- 07 Aug
Pensioners marching on the Square Mile – no thank you
News of China ordering a lockdown of Beijing’s financial district on Monday (6 Aug) to prevent organised demonstrations by investors that lost money with bankrupt P2P lenders is the stuff of...
- 08 Oct
Why should I monitor my market?
There are all sorts of theoretical reasons why you should keep a firm handle on your competitors and your market, but even if you’ve no intention of ever reading a marketing text book, monitoring...
- 14 May
Can I Use Legitimate Interests Post-GDPR?
Following Neil's recent blog about using Legitimate Interests as a lawful basis for data processing in a post GDPR world, I thought it might be helpful to create a quick quiz to help ascertain...
- 02 Oct
Is P2P lending really outstripping the banks?
Last week, the P2P Finance Association (P2PFA) announced that its members, which make up a large proportion of the P2P lending industry, had outstripped the combined weight of the UK clearing banks...
- 20 Jul
Four ways social media helps SEO
Despite being discussed numerous times there still seems to be confusion over social media’s connection with search rankings and SEO. In 2010 Matt Cutts, the former head of Google’s webspam team...
- 04 Jul
Brokers to have a year longer than insurers for Senior Managers Certification Regime implementation
Insurance brokers have finally been given a deadline of 9th December 2019 to implement the Financial Conduct Authority’s Senior Managers and Certification Regime (SM&CR). Insurers were given their...
- 06 Jun
7 reasons to ditch the annual marketing plan
Conventional wisdom is that we should plan everything: our business strategy, our cash flow, what to buy on our next trip to the supermarket. We are obsessed with knowing where we want to be and how...
- 14 Jun
How you can use employee advocacy on social media to boost your brand
Whether you are just starting out or you're a fully-fledged industry expert, everyone needs people who promote their brand, their culture and their products or services. For most businesses their...
- 25 Apr
How to make channel marketing work in FinTech
In strategy discussions with FinTech and InsurTech clients, the debate about direct acquisition versus working through intermediaries always comes up....
- 31 May
3 things you need to do if you are not already GDPR compliant
If you’re not GDPR compliant by now, you might be thinking it’s too late. However, the reality is that it is never too late to comply: 25th May was the beginning, not the end, for GDPR.Here are...
- 28 Jun
Social Media: the affordable introduction to marketing for SMEs
For SMEs looking to start a more serious digital marketing strategy, the options available can be a bit of a minefield to navigate. There are so many channels and options to choose from, so we...
- 26 Jun
The race to IPO by P2P’s big Three
The game’s afoot. P2P’s ‘big three’ – Zopa, Funding Circle and, most recently, RateSetter – are all rumoured to be finalising plans to secure a listing on the London Stock Exchange,...
- 30 May
Getting Your ICO Seen
At its core, marketing an ICO is no different to marketing any other product: the basic principles of creating awareness, understand and trust amongst a broad, but relevant target audience all apply....
- 29 May
Why should SMEs revise their thinking about social media?
“Monetising social media is undeniably difficult.” – Neil Davis, CEO of Close Brothers Asset Finance....
