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    GDPR: Can you email an individual at a business?

    As the live date for the General Data Protection Regulation (GDPR) gets ever closer, people are beginning to realise the scale and the impact it could have on their business. On the face of it, the...

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    GDPR: B2B vs B2C – can you still email your database?

    On 25 May 2018, the General Data Protection Regulation (GDPR) will come into force, and if you’re not compliant, your entire email database could be under threat from extinction… or is it?...

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    FinTech as a force for good

    Kids, they say, grow up quickly and nowhere is this more true than in FinTech. Barely five years ago, the phrase wasn’t even invented. Now it is the collective noun for billion dollar enterprises,...

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    What is a bank?

    One of the recurring themes at this year's AltFi Europe event, organised by the excellent AltFi team, was a quest for the definition of a bank, or more particularly a bank of the future. Is it any...

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    New Fintech Collaboration: Xero + Liberis

    Liberis, the card based finance provider, has announced an integration with Xero, the UK's leading online accounting software, to improve small businesses’ access to capital and credit....

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    Professor to sort Bank Referral Scheme

    The much-vaunted Bank Referral Scheme master-minded by the Treasury went live on November 1 last year, followed by deafening silence ever since. Anecdotal stories have been trickling out that suggest...

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    Content marketing for social media

    We at The Marketing Eye take content seriously. In our blog post the smart content marketing funnel we talk about how we believe content marketing is much more than just another long line of...

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    Promoting video content on social media

    So, your business has splashed out on a big, beautiful high quality piece of video content, you are going to want to stretch it as far as it will go, right? Then don’t do what everyone else does...

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    Is consumer car finance the next big opportunity for P2P?

    Two very clear trends are emerging in the Alternative Finance sector. First, with lenders casting aside any doubts about security to get at the attractive yields available, the pressure is on for...

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    Repeat, Repeat, Repeat – 4 reasons to keep contacting the same prospect list

    Asking someone to buy your product or sign up to your service after only one mail-shot or email is unrealistic. We can’t expect that one email, no matter how carefully crafted, will be enough to...

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    Giles Andrews' appointment marks another step on P2P’s road to maturity

    Students of the history of finance may one day look back on Giles Andrews’ appointment to the Chair of MarketInvoice (MI) as a major milestone in the evolution of the P2P sector....

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    New community for Bank of England’s FinTech Accelerator

    The Bank of England has made steps towards improving relations between itself and the Fintech sector with the launch of its new community. The community intends to bring the Bank and Fintech-related...

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    Insurance Industry jobs could be lost to robots and AI

    Speculating on how far the robot revolution could go is nothing new – Hollywood has been producing apocalyptic films for decades showing machines ruthlessly taking over from humans as masters of...

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    Why Outlook’s Focused Inbox is great news for email marketers

    Microsoft recently released an update to Outlook, called Focused Inbox, with the aim of helping users focus on their most important emails. If you’ve updated your Outlook, you’ll see two new tabs...

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    InsurTech needs to learn from Altfi and FinTech

    The winds of technology-induced change have been ripping through the financial service industries for quite a while now – banking and fund management being prime examples – but up until now the...

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    A third of B2B marketers are tracking sales through social

    For an industry whose origins and continuing existence rely heavily on the accurate analysis of statistics, the insurance sector would do well to note the seismic shift taking place in modern...

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    Is this the final nail in the coffin for organic reach on Facebook?

    Last week Mark Zuckerberg announced major changes to the way your newsfeed will look. In the coming weeks, Facebook’s main newsfeed will start showing fewer news articles and less marketing...

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    Analysis: InsurTech & Insurance Websites vs Top UK Sites

    Many of us have used a tool like Google’s Page Speed Insights to assess our website’s strengths and weaknesses. Have you ever wondered how your website compares to the Internet as a whole? More...

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    Content creation vs. content curation

    Producing enough content to keep your audience engaged is a challenge, especially for SMEs and startups. In our previous blog post ‘Content marketing for social media' we looked at why you should...

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    Consumer debt rises while businesses save

    Soaring levels of consumer debt are evidently causing the Bank of England, the Government and others in authority some sleepless nights. According to a recent report in The Guardian, the number of...

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