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- 30 Aug
GDPR vs. ePrivacy Regulation: what’s the difference?
With the dust not long settled on the deluge of privacy policy updates and consent emails following the introduction of the General Data Protection Regulation (GDPR) into EU law, there is a new kid...
- 12 Jul
6 things you need to know about the ePrivacy Regulation
So, you thought the General Data Protection Regulation (GDPR) was something to worry about?...
- 28 Sep
What is the best way to spend my marketing budget?
This is a question that we get asked a lot and while it's understandable that people are looking for a single, unambiguous answer, the reality is it's influenced by many factors ranging from the...
- 18 Sep
Using our Meta Description tool to increase Organic Search Clicks
SEO is often about working out which activities will boost your sites rankings for a certain set of key phrases, to move ever closer to an average position of number one in organic search. That's all...
- 08 Oct
Why should I monitor my market?
There are all sorts of theoretical reasons why you should keep a firm handle on your competitors and your market, but even if you’ve no intention of ever reading a marketing text book, monitoring...
- 12 Jul
MP’s comment about “unregulated crowdfunding” could set the industry back years
So we now have another prominent member of public life shooting from the hip with inaccurate generalisations about the peer-to-peer industry....
- 07 Aug
Pensioners marching on the Square Mile – no thank you
News of China ordering a lockdown of Beijing’s financial district on Monday (6 Aug) to prevent organised demonstrations by investors that lost money with bankrupt P2P lenders is the stuff of...
- 02 Oct
Is P2P lending really outstripping the banks?
Last week, the P2P Finance Association (P2PFA) announced that its members, which make up a large proportion of the P2P lending industry, had outstripped the combined weight of the UK clearing banks...
- 20 Jul
Four ways social media helps SEO
Despite being discussed numerous times there still seems to be confusion over social media’s connection with search rankings and SEO. In 2010 Matt Cutts, the former head of Google’s webspam team...
- 04 Jul
Brokers to have a year longer than insurers for Senior Managers Certification Regime implementation
Insurance brokers have finally been given a deadline of 9th December 2019 to implement the Financial Conduct Authority’s Senior Managers and Certification Regime (SM&CR). Insurers were given their...
- 28 Jun
Social Media: the affordable introduction to marketing for SMEs
For SMEs looking to start a more serious digital marketing strategy, the options available can be a bit of a minefield to navigate. There are so many channels and options to choose from, so we...
- 12 Mar
Setting social media strategies for start-ups
At The Marketing Eye we work with a lot of start-up companies and businesses in the early years of trading and, as a result, we have become accustomed to setting those early-stage marketing...
- 26 Jun
The race to IPO by P2P’s big Three
The game’s afoot. P2P’s ‘big three’ – Zopa, Funding Circle and, most recently, RateSetter – are all rumoured to be finalising plans to secure a listing on the London Stock Exchange,...
- 23 Apr
Radio Ads with Performance Tracking Now Available
Radio and audio advertising have been difficult for The Marketing Eye to work with over the years, due to our performance marketing focus. We’re generally involved in activities for clients which...
