When The Marketing Eye was first appointed by FundingKnight, the mandate could not have been any clearer. Our primary task was to help our new client achieve rapid growth in the fiercely competitive Alternative Finance market place.
On the launch pad
With a good team in situ, the business had refined its technologies and processes and written almost £10m of loans for SMEs. There was a sense though that a lot more was possible - and we agreed!
'Responsive Lending' captures the quick, positive reaction to new loan applications and ties into the key brand values of a bespoke service based on good communications with a personal touch.
Our first task was to define a central theme for all communications. Being business people as well as marketers we knew there were only two things that really mattered when borrowing money - the decision and the speed at which the process can be completed.
We dovetailed this with FundingKnight's personalised approach to lending - it's all about understanding the management team without a scorecard in sight.
We came up with 'Responsive Lending' which captures the quick, positive reaction to new applications and ties into the key brand values of a bespoke service based on good communications with a personal touch.
Read more about how FundingKnight becomes the second fastest growing business in the AltFi sector by downloading our full case study: