When you launch a company and secure the backing of some of the biggest names in the world of finance – including leading fund management group Artemis, giant insurer RSA and the British Business Bank – it is clear that you are headed for the major league. If you can go one step further and secure Lord Digby Jones, the former head of the CBI and one-time Minister of State for Trade, as your Brand Ambassador, you can be equally certain that leading names in business believe in you too.
“As far as working relationships go, this has been excellent and they have gone the extra mile on many occasions to deliver for us.” - URICA CEO, Lindsay Whitelaw
Daring to be different
The client in question, URICA, has achieved all this and more by devising a unique way for UK SMEs to receive early payment on outstanding invoices. They can do this without the SME incurring any debt and, most notably, without the directors having to offer any asset security or personal guarantees. For the sake of any doubters, URICA’s proposition is not simply invoice discounting or factoring by another name: the product is truly revolutionary and has the potential to take the financing of working capital by storm.
Find out why URICA chose The Marketing Eye by downloading our full case study: