Dan is our Managing Director and is tasked with taking the performance of our business to the next level, while ensuring we stay laser-focused on our clients' objectives, challenges and needs.
He has an in-depth understanding of the different roles that individual digital marketing channels play in driving quality lead volume while forcing down a company’s lead acquisition costs..
Dan has an extensive client-side background spread over almost 20 years in financial services and government. Previous roles include John Charcol, Bradford & Bingley, Kensington Mortgages, HMRC and Land Registry. Most recently he has worked in insurance at Hastings Direct and, latterly, MORE TH>N, where he ran online conversion optimisation programmes and performance marketing teams. His experience is invaluable in helping clients maximise the return on their marketing activities.