Where do you start with marketing your business?
What is it likely to cost to reach the objectives in your business plan?
What results should you expect?
How do you know if your results are good, bad or indifferent?
When do you know when it’s time to try something new?
Even for experienced business people, marketing can be an abstract concept. You know you need to do it, but might lack the experience to develop the approach. Above all, you fear spending limited resources on the wrong things.
When it comes to developing your strategy and selecting marketing channels, you need a clear and proven process, with a firm emphasis on testing and measurement before significant budgets are committed. With budgeting, we recommend working backwards from your objectives and using benchmarking data to determine the likely level of activity needed. Resource planning will depend on your preference for building an in-house function, outsourcing or a combination of the two, and each comes with its own pros and cons.
Our consultancy is based on years of experience of developing launch and growth strategies for businesses of all sizes. We’ve seen many successes, and a few failures, and each one has provided an opportunity to add to the experience that we can share.
by Neal Dyer, 4 minute read