Curated Newsletters

Email newsletters are a staple of push marketing activity for the majority of businesses these days. With so much competition for attention in the inbox, you need more than 'just' a newsletter to achieve engagement. We've spent many years perfecting a process to help businesses like yours produce regular outgoing email content that works.

Modern newsletters work best when they're more than just an outlet for sales promotion. If your newsletter is a thinly veiled attempt to create a quick conversion, it's likely that you'll end up with low open rates and even lower click rates. To be successful, an email communication needs to be really useful to its recipient.

This involves curating interesting and relevant content from sources outside of your own organisation. When you do this, you are adding real value by sharing news and insights that your prospects will want to know about. When the focus is on making sure the reader will value what they receive – regardless of where the content is authored – the reader experiences a positive relationship with your brand. We've found this, in turn, results in higher conversion rates.

A successful implementation of topical newsletters starts with an understanding of your audience, your market and it's available news and content outlets. From there, we can build a strategy around how much content your audience should receive and how often. The process typically looks like this:

1. Researching your target audience
2. Researching content outlets and topics which provide engaging content for your audience, without being competition
3. Feeding that information into our proprietary Email Curation Tool
4. Combining the output with your unique content and any additional industry commentary
5. Building and sending regular emails at the agreed frequency - we find bi-weekly works best.

To begin your journey towards an efficient email marketing machine, get in touch to discuss your business, audience and industry.