Having a good website is not enough. You need to make sure that people can find it.
People will find your website by picking up the address from your other marketing or through search engines such as Google or Bing.
Where your site appears in the Search Engine Results Pages or SERPs, will make a significant difference to the number of visitors your site receives.
The algorithms behind the way that Google decides to rank pages is an inconceivably complicated beast, and no one person knows exactly how it works. What we do know is which actions correlate with a strong overall presence in organic search. Arguably more importantly, we know which actions used to work but are now more likely to be detrimental to your rankings.
Some of the things that we focus on to ensure improved rankings over time include:
by Neil Edwards, 3 minute read