Keyword Research is the #1 item on the Search Engine Optimisation to-do list. This is the activity that tells you what your target audience are searching for on all the popular search engines, as opposed to what you think they should be searching for.
Our activity in this area will return us a list of terms and phrases, along with their intent, potential traffic volumes and level of competition. All that information combined ensures that our activity across services is targeted at the areas with the best possible chance of success. Not just SEO, but PPC, Content Marketing, Social Media and more besides.