If your product or service is offered predominantly locally, then getting your Local SEO right is going to be a top priority. Ensuring that you're one of the first to be seen in the organic results, as well as in local-oriented features like Google's Map results is paramount to local success.
The great news is that, at the local level, you're less likely to be up against formidable and seemingly unbeatable competition. You're up against businesses just like yours, and the right activities from those who know what to do can give you the leg-up you need to match and beat them.
Local SEO is about ensuring that the basics are in place, and then taking things a step further. Activities like these will help you to move towards success:
by Neil Edwards, 3 minute read