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April 2014

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    Cut down on your waste - part 2

    The second installment in our series on avoiding marketing waste focuses on marketing without a plan.  Here are some great ways to spend money without getting a return....

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    Cut down on your waste

    So why in the world is a marketing company offering helpful tips on how to lower a client's marketing budget?  On the surface, it wouldn't seem to be in our best interests....

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    Networking works

    I am a big fan of social media and have given talks to a number of organisations, including Cancer Research UK, on its power and uses. We have also developed social media strategies for a number of...

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