Now more than ever, marketing is a data-driven discipline. The demand for results from all parts of the organisation means marketers need to be able to report on their activities and justify everything they do. Marketers too want to be in control and able to optimise their campaigns and budgets.
In our view, this is no bad thing.
Data means more insight and better decisions, so we put a significant amount of emphasis on tracking, measurement and reporting. This includes:
All of our clients receive a bespoke and detailed report each month containing their results and our recommended response. These are then followed with a conference call when the actions and priorities for the next month are agreed.
by Amelia Caldecott, 3 minute read