Charterhouse aims higher with new branding

Charterhouse aims higher with new branding

The accountancy firm, Charterhouse (Accountants) LLP, with offices in Harrow and Beaconsfield, has launched a new brand identity for 2014.

"The new brand supports our belief that our clients want more from us than the annual accounts," says Micky Ackenson, Founding Partner at Charterhouse. "We are here to provide consultancy, strategic advice and hands-on support - be that HR support, as a non-executive director or guiding clients through a significant event, such as a merger or acquisition."

The new Charterhouse branding includes a logo, with the phrase ‘Aim Higher' - which highlights the firm's goal of helping its clients achieve their ambitions.

Alongside the logo, there's also an entirely new corporate image - including a new website - while an app is currently also under development.

"Our goal is to be even more proactive and make consultancy and support the mainstay of our service," adds Micky. "Regular meetings and the option of a fixed monthly fee will remain a feature. Of course, we are not moving away from any of our core accountancy services - first class accounts and tax advice are the foundation of all that we do."

Notes to editors:
• Charterhouse (Accountants) LLP is an independent five-partner firm of Chartered Accountants and Tax Advisers with offices in Harrow and Beaconsfield.
• Established for more than 40 years, it offers a wide range of services for both business and personal financial needs.
• The firm's services cover tax consultancy and compliance, business planning, audit and accountancy, bookkeeping, company secretarial, estate administration wills and LPAs, business start-ups, tax, and payroll.
• Charterhouse has a particular focus on tax advisory and has established an HR consultancy - Charterhouse HR - service to advise on HR compliance, recruitment, staff motivation and creating a loyal workforce.
• Charterhouse was named as one of the 2011, 2012 and 2013 Accountancy Age ‘Best Employers'.

Posted: 15th of January 2014

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