2 Marketing Automations You Should Set Up Today

Let’s face it — most small business owners are wearing too many hats. You’re running operations, handling sales, responding to emails, and trying to “do marketing” in the gaps.

The good news? You don’t need more hours in the day — you just need a few smart automations working in the background.

Here are two powerful automations you can set up today to save time, improve engagement, and keep your business moving while you sleep.

1. The Welcome Email Series

First impressions count — make yours count for something.

When someone joins your mailing list, don’t just send a boring “thanks for subscribing.” Use the opportunity to introduce who you are, what you offer, and why they should care.

A short sequence of 2–3 emails can help:

• Tell your story
• Share key services or offers
• Build early trust
• Encourage action (like booking a call or following you on social)

Why it works:
✅ Sets expectations
✅ Builds credibility
✅ Nurtures leads automatically

2. Event or Demo Reminder Sequence

Get more people to show up — without manually chasing them.

If you run online demos, webinars, or 1:1 consultations, you’ll know that getting sign-ups is only half the battle. Getting people to actually attend is the tricky part.

That’s where automation comes in.

Set up a reminder sequence that:

• Confirms the booking instantly
• Sends a reminder 24 hours before
• Sends another 1 hour before (with the link)
• Follows up after with a thank you, replay, or next steps

This simple workflow can dramatically increase attendance rates and create a natural path to follow-up or conversion.

Why it works:
✅ Reduces no-shows
✅ Keeps you front of mind
✅ Opens the door to future business

It’s Not About Being “Salesy” — It’s About Being Smart

Automation isn’t about spamming people or losing the human touch. Done right, it actually makes your marketing feel more thoughtful, personal, and timely — without you needing to be at your desk 24/7.

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