Digital marketing is a broad collective noun for how we implement your plan when the rubber needs to hit the road.
Why digital? Because it is infinitely measurable, invariably quicker to implement than analogue methods, and it can be changed and optimised on the fly.
This doesn't mean we believe all analogue methods are dead, simply that we recognise there are other agencies out there that are better at them than us. We will happily recommend analogue tactics as part of a strategy when we think they are right for you.