Email marketing is a highly popular form of direct marketing - and rightly so: it is low cost and the results are infinitely measurable.
We can advise on your email marketing strategy, design and distribute your communications and report on the results.
As with any form of direct marketing, follow up is highly recommended. Through our reporting mechanisms, we can tell you which clients and prospects have engaged the most with your communication and which should be prioritised for follow-up.
As a general rule, we advise against purchasing email addresses. The quality of purchased lists can be variable and you may also find that the main email marketing engines won't let you distribute to them. We can, however, recommend ways of building your own database.
To find out more about how we can help you with email marketing, contact us today.
by Amelia Caldecott, 3 minute read