How AI Is Changing Marketing (and How You Can Benefit)

By using the right tools, you can save time, improve your content, and gain valuable insights that help you make smarter decisions.

Here are three ways AI is changing marketing right now — plus recommended tools you can start using today.

1. Save Time on Repetitive Tasks

AI excels at handling the repetitive, time-consuming work that eats up your day. From scheduling social media posts to segmenting email lists, automation frees you up to focus on strategy and creativity.

Recommended tools:

• HubSpot – Marketing automation for email, CRM, and campaigns.
• Zapier – Automates workflows between apps.
• Hootsuite AI – Schedules and optimises social media posts.

2. Create Better, More Targeted Content

Understanding your audience is key to effective marketing. AI tools can help analyse customer behaviour, generate ideas, and even write high-quality content tailored to your brand’s voice.

Recommended tools:

• ChatGPT – For brainstorming, blog drafts, and email copywriting.
• Jasper – AI-driven marketing copy tailored for different formats.
• Grammarly – Enhances tone, grammar, and clarity to keep your writing sharp.

3. Get Clearer Insights, Faster

Gone are the days of drowning in spreadsheets. AI can quickly analyse campaign performance, highlight what’s working, and recommend improvements — all in plain language.

Recommended tools:

• Google Analytics 4 with AI Insights – Smarter data analysis and reporting.
• Tableau with AI – Advanced visualisations powered by predictive models.
• PaveAI – Transforms Google Analytics data into easy-to-understand reports.

Why This Matters

The result of using AI in marketing? Faster insights, better campaigns, and more value from your investment. AI isn’t replacing marketers — it’s empowering them. The businesses that embrace these tools now will be the ones staying ahead.

Photo by Igor Omilaev on Unsplash