Advertising your product or service on social media is becoming ever more popular. The format allows small and medium-sized businesses to reach their target audience through a detailed array of targeting options. The likes of Facebook and LinkedIn make it pretty easy to set up social media ads, but generating leads from this source is much harder, especially when most social media users are unfamiliar with your business, or have just flat out never heard of you before. One way to generate these leads is through a carefully considered and well-produced landing page. The following are the nine key considerations to think about when creating your landing page.
If you stick by these nine points you can’t go to wrong when creating your landing page. However, make sure you don’t neglect the other facets of social media advertising. A landing page is pointless if you can’t get them there.
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