If you’re not GDPR compliant, it’s too late… isn’t it?

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10th June 2018, 3 minute read

It is never too late to be compliant. On 25 May, the new General Data Protection Regulation (GDPR) came into force and has fundamentally changed the way you can store and use customer and prospect data.

Your database is one of your most valuable business assets and, if you don’t know where to start or are struggling to find the time to implement the processes, it’s not too late to act. We have developed a package to help.

How The Marketing Eye can help

Privacy Policy

We will work with you to help you make sure your privacy policy is GDPR compliant*. We will do this by understanding how you collect and process your data and making sure this is communicated to your database.

Review registration process

Next, we will review the data collection processes on your website to make sure it meets the standards of GDPR. We will also look at the type of data you collect to establish whether you require consent or if you can use legitimate interest to market to your database. We will also review your existing data, as legacy data must be GDPR compliant too.

Cookie Policy

We will review your cookie policy and how you implement them to make sure it meets the requirements of the new regulation. We will tell you if you are compliant, what you need to do if you are not compliant and implement a new cookie strategy if required.

Contact us today for a free chat to see how we can help your business become GDPR compliant:

Failure to be compliant could result in a fine of €20 million or 4% of your company's global annual turnover, whichever is higher.

*Your final policy should be confirmed by your legal advisers as we are not authorised to provide advice in this regard.

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