In the ever-evolving digital landscape, staying on top of best practice in email marketing is crucial.
With Google and Yahoo rolling out fresh guidelines for bulk email senders by early 2024, the realm of email communication is set to be redefined. The changes aim to curb spam and boost email deliverability - a significant leap forward for the industry. Luckily, you've got a deliverability expert in your corner to navigate these new waters.
Here's a breakdown of the key changes:
What is a DMARC?
Domain-based Message Authentication, Reporting & Conformance (DMARC) is a policy that a domain (or website) publishes in its public Domain Name System (DNS) to let a receiving mailbox provider know how email sent from that domain should be authenticated and whether it should be delivered to the spam folder or rejected if it fails that authentication. DMARC was first introduced to protect domains from being the victims of spoofing and phishing.
Setting Up Your DMARC Policy
The deadline to establish a DMARC policy with your domain provider is February 1, 2024. When setting up your DMARC policy, we advise adding a specific TXT record to your DNS settings. This involves modifying the record to reflect your actual company domain.
By staying ahead of these changes, you ensure compliance and the continued success of your email marketing efforts in a landscape that prioritises security and efficiency.
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