Set 3 Marketing Goals (Not 30)

One of the biggest mistakes businesses make is setting too many marketing goals.

More channels.
More ideas.
More tactics.
More noise.

And the result?

Very little focus — and even less progress.

Why fewer goals lead to better results

When everything is a priority, nothing truly is.

Trying to pursue 20 or 30 marketing goals at once spreads your time, budget, and attention so thin that meaningful progress becomes almost impossible. Campaigns lose momentum, teams get overwhelmed, and results stall.

Instead of chasing everything, focus on just three clear marketing goals for the next 6–12 months.

Not vague ambitions like “grow the business” or “do more marketing”, but specific priorities that actually guide decisions.

What good marketing goals look like

Strong goals are focused, measurable, and practical. For example:

• Increase website enquiries by 20%
  
• Grow your email list with the right subscribers
  
• Improve repeat purchases from existing customers

These aren’t just nice-to-haves. They’re anchors.

The power of three

Setting only three marketing goals does something surprisingly powerful:

✅ Creates clarity

✅ Makes decisions easier

✅ Prevents you from spreading effort too thin

Every piece of marketing suddenly has a purpose.

The question that keeps you focused

Once your three goals are set, every marketing decision should answer one simple question:

“Which of our three goals does this support?”

If the answer is none of them, it’s probably a distraction — no matter how exciting it sounds.

This filter alone can save hours of wasted effort and thousands in misdirected spend.

Your task today is to…

1. Write down three marketing goals for the next 6–12 months
   
2. Then list one thing you’ll stop doing to make space for them

Progress often comes from subtraction, not addition.

Stopping low-impact activity is just as important as starting new initiatives.

If you’re feeling stretched, unfocused, or frustrated with results, this exercise is a powerful place to reset.

Three goals.
Clear direction.
Better outcomes.