If you're in sales or marketing, you know it can be tough to re-engage prospects who have gone dark. They're not responding to your emails or calls, and you're starting to lose hope.
But there's a clever email strategy that can help you turn things around: it's called the Alligator Email.
The Alligator Email is an innovative way to get your prospect's attention. It starts by acknowledging that they have not responded to your previous emails or calls. Then, it uses a creative analogy to make them laugh and think.
For example, you could start your email with something like this:
Subject line: Checking on the alligators
"My smoke signals don't seem to be getting through, and I'm starting to worry that alligators have eaten you."
The alligator analogy is ridiculous, but it's also memorable and attention-grabbing. It's also an excellent way to show your prospects you're not taking their silence personally.
After the alligator analogy, you can go on to explain why you're making contact and what you hope to achieve. You can also offer your prospect a solution to their problem, or a free consultation.
The Alligator Email is a great way to break the ice with a prospect that has gone dark: it's engaging and memorable, and it can help you get the conversation started again.
Here are a few tips for writing your own Alligator Email:
“"Focusing on new prospects means you may take your eye off older contacts, reach out to them and see if they need your services.””
If you're looking for a way to re-engage prospects who have gone dark, the Alligator Email is a strategy worth considering. It's a fun and effective way to get their attention and start the conversation again.
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by Darren Coleshill, 3 minute read
by Darren Coleshill, 4 minute read