Ensuring your website is accessible to all users, including those with visual impairments, is crucial.
One effective way to improve accessibility is by adding alt text to your website's images.
Alt text, short for alternative text, serves as a descriptive text that can be read by screen readers, helping visually impaired people understand the content of images.
Not only does alt text enhance accessibility, but it also plays a vital role in search engine optimisation (SEO) by helping search engines understand your website's content and rank it accordingly.
In this blog post, we'll explore the importance of alt text and provide you with practical tips on how to write and implement it effectively.
What is Alt Text?
Alt text is a brief description that provides alternative information about an image on a website. When a screen reader encounters an image, it reads the alt text aloud, enabling visually impaired users to comprehend the visual context. Additionally, search engines utilise alt text to index images accurately and display them in relevant search results.
The Importance of Alt Text
Writing Effective Alt Text
To make the most of alt text, here are some essential guidelines to follow:
Adding Alt Text to Your Images
Implementing alt text on your website is a straightforward process. Most content management systems (CMS), such as WordPress, offer a dedicated field for alt text when uploading images. If you're not using a CMS, you can manually add alt text by editing the HTML code of your website.
How not to use Alt Text, Rishi Sunak was criticised for using Alt Text on his Tweets for using 'we're growing the economy'
We are working day-in and day-out to grow the economy. pic.twitter.com/wYgxplNEZm— Rishi Sunak (@RishiSunak) May 17, 2023
“Adding alt text to your website's images is a simple way to improve both its accessibility and SEO. By following the tips above, you can write alt text that is both strategic and helpful.”
Alt text is an essential aspect of web accessibility and SEO optimisation. By incorporating descriptive alt text into your website's images, you make your content more accessible to visually impaired users and improve your site's visibility in search engine rankings. Remember to write concise, relevant alt text that accurately describes each image while incorporating strategic keywords. Doing so creates a more inclusive and user-friendly website that can attract a broader audience and enhance your online presence.
How We Can Help
If you need assistance maximising your marketing efforts and optimising your website's accessibility and SEO, please don't hesitate to contact our team of experts. We're here to support you in achieving
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Our leader in social media management, email marketing and CRM and Marketing Automation, Darren is responsible for The Marketing Eye being one of the few agencies in the UK able to offer full end-to-end customer journey management.
Campaign Manager / The Marketing Eye
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