SEO is often about working out which activities will boost your sites rankings for a certain set of key phrases, to move ever closer to an average position of number one in organic search.
That's all well and good, but there's another important aspect of optimising for search which can be often overlooked: optimising the performance of your listing in it's current position. By that I mean that it can be just as effective to increase the click through rate of your result appearing in position #3 as it is to put the effort into boosting that page to position #2. Crucially, you have a more immediate control over how your result looks than you do over where it is placed, so this can be an area of quick wins.
Heavily influenced by this post recently, we've put together an interactive tool which uses information in your Google Search Console account to guide you towards which of your site's pages could benefit from some Meta Description tweaks to increase clicks. Once your done, it'll look a bit like this:
The steps to create and use this graph are:
You can also use this tool to check back on previous improvements. Use the query drop down to select a specific search term, and use the date range drop down to compare it's click through rate and average position before and after you implemented your changes.
How we helped PrimeStox treble registrations while reducing spend in just two months.
If you have any questions, suggestions, or success stories about the tool, you should be able to find a live chat box on this page. If not, feel free to get in touch.
by Neil Edwards, 4 minute read
by Neal Dyer, 2 minute read