Content is king. Content is the new black. Content is the new Friday. Content is, well, everything really.
But creating content is only one part of the job.
Your content needs to be served to your audience in a way that makes it easy to find, read and share. It needs to link seamlessly to your 'next best' piece of content to keep your prospect moving through the sales funnel in a natural and voluntary way, and it needs to be measured and optimised.
All of this takes planning and a healthy dose of technology. Done right, it is not as intimidating as it sounds.
More importantly, your results will never be the same again.