Learn about the services specific to finding new customers
Of the four main Needs of marketing, Find is very much the foundation. Find is the point of the customer acquisition process which is concerned with knowing who to target with the messages in Communicate, who become the most likely to Convert, and who are those you work hard to Retain. Importantly, this process is also about filtering out who not to target with any of those activities.
The services within this Need are very much about discovery: whether that's the discovery of likely business targets, being found in the places that your target market are looking, or most likely a healthy mix of both.