Buyer Journeys
If only 3% of your prospects are ready to buy now, what are you doing for the other 97%.Turn your content into a tangible return on investment
We believe every piece of content should form part of your audience's progress towards becoming a paying customer and, working with our friends at Everything Connected, have developed a unique capability to plan and create audience journeys.
Whatever your proposition, we can help you plan the complete journey map, fill and connect any content gaps and then monitor and optimise the journey based on how it fares in the live environment.
- Persona development
- Journey mapping
- Content planning
- Journey management
Great marketing moves your audience from merely curious to seriously interested and qualified through the strategic use of inspiring content. Let us share our winning formula with you.
Case Study: PortfolioMetrix
From accessing our experience in managing marketing automation, to turning content production into a fully formed content strategy, PortfolioMetrix plugged into the core of our capabilities.
