3 Easy Marketing Wins You Can Put Into Action Today

Marketing doesn’t have to be complicated or time-consuming. In fact, some of the most effective improvements are the simplest ones. Here are three easy marketing wins you can put into action right away.

1. Update the Headline on Your Website

Your website headline is often the very first thing visitors see when they land on your homepage. It sets the tone and helps them decide whether to stay and explore or leave after a few seconds.

A strong headline should make it instantly clear:

• What you do
• Who you help
• Why you’re different

Example: Instead of a generic “Welcome to Smith & Co.”, try “Accountancy for Small Businesses That Want to Save Time and Keep More Profit.” This communicates your service, your audience, and the benefit — all in one clear statement.

A clear, benefit-led headline keeps people on your site longer, builds trust, and encourages them to take action.

2. Follow Up with Warm Leads

It’s easy to focus on generating new leads, but often your biggest opportunity lies with people who’ve already shown interest.

A simple follow-up email or phone call can turn curiosity into commitment. Here’s how to make the most of it:

• Reach out to people who enquired but haven’t yet purchased
• Reconnect with past customers and let them know what’s new
• Keep your message personal — mention something specific from your previous conversation or enquiry

Remember: sometimes people just need a gentle nudge to take the next step.

3. Tidy Up Your Email Footer

Your email footer might not get much attention, but it’s valuable space that can build credibility and drive more action.

At a minimum, include:

• Clear contact details (phone, email, address)
• Links to your social media profiles
• A short call-to-action (such as “Download our free guide” or “Book a free consultation”)

Think of your footer as a final opportunity to leave an impression and make it as useful as possible.

Small Changes, Big Results

Each of these improvements can be completed in less than 20 minutes, yet they can make a significant difference to your marketing. By focusing on clarity, consistency, and connection, you’ll find these small wins quickly add up.

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