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February 2010

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    Which way to vote? Finding the party for small business.

    I am a floating voter.I can’t ever recall having been so interested in the outcome of an election and my vote is there for the taking by the party that can convince me that it is the party for...

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    Why most marketing fails

    If I had a pound for every time I’d heard someone say: "we tried marketing once and it didn’t work", I could have retired long ago.Not only does the phrase betray a lack of understanding of what...

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    Real Business #2 - Henry Kaye

    Real Business is a series of posts that analyses the marketing opportunities and challenges of real businesses in the South East. The articles are also appearing in The Courier.Sevenoaks-based Henry...

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