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    Radio Ads with Performance Tracking Now Available

    Radio and audio advertising have been difficult for The Marketing Eye to work with over the years, due to our performance marketing focus. We’re generally involved in activities for clients which...

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    Setting social media strategies for start-ups

    At The Marketing Eye we work with a lot of start-up companies and businesses in the early years of trading and, as a result, we have become accustomed to setting those early-stage marketing...

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    Why should I monitor my market?

    There are all sorts of theoretical reasons why you should keep a firm handle on your competitors and your market, but even if you’ve no intention of ever reading a marketing text book, monitoring...

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    Is P2P lending really outstripping the banks?

    Last week, the P2P Finance Association (P2PFA) announced that its members, which make up a large proportion of the P2P lending industry, had outstripped the combined weight of the UK clearing banks...

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    What is the best way to spend my marketing budget?

    This is a question that we get asked a lot and while it's understandable that people are looking for a single, unambiguous answer, the reality is it's influenced by many factors ranging from the...

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