Hot Topics in Social Media Marketing Right Now

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By: Holly Newman on 2nd July 2014, 3 minute read

Marketing is a constantly evolving process and business owners need to adapt to the latest trends and advancements in thinking and technology: it's a continuous education.

Social Media has huge potential to increase sales. and growth for any business. However a lack of understanding on how to achieve these results can leave your head a little fuzzy right?

Let me walk through some hot topics when focusing on social media.

Social media marketing is crucial

No longer is it optional or ‘nice to have', social media should hold a central role in any marketing strategy, for both brand awareness and customer service. Quality time needs to be spent nurturing the brand across these channels. 51% of small business owners said they rely on social media to grow their business – more than email marketing, display ads, and direct mail, and PR combined.

Marketing with a purpose

Statistics show greater growth in businesses that have a clearly defined purpose beyond profit. Social media allows a cause or purpose to be shared across a wide audience. In return, the cause provides great content and a consistent theme for posts.

Benchmarking and goal setting

There is importance of using industry statistics as a benchmark for establishing realistic goals to aim for.

Real time marketing

Companies need to pick up the pace when reacting to large scale events and occasions - an obvious example being the World Cup. Brands need to be planning for these global happenings and integrating them into their campaigns. Seize the moment' and monitor trending keywords. If you want to increase engagement, be engaged.

Storytelling

Social media stories have become the best storytelling tool. The possibilities are endless from GIFs to polls, merchandise links, there are so many ways of engaging with your audience. There are 450M daily active users on Snapchat, Instagram Stories, and WhatsApp Status combined.

Influencer marketing

influencer marketing is quite simply a tactic of leveraging the followers of a social media influencer to sell your products. Influencers are usually part of a niche and spend considerable time and effort in winning the trust of their followers. This results in their followers trusting in their recommendations and advice.

Mobile usage

80% of social media time is spent on a mobile device. Businesses need to be tapping into the users who are networking on the go.

The Replace Base

Case Study: The Replace Base

An online retailer of mobile device repairs and replacement parts

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Holly Newman

Author

Holly Newman

Holly has a wealth of experience in managing social media campaigns in sectors ranging from retail to finance.

Social Media Manager / The Marketing Eye

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