Making the Most of Facebook Advertising with a Small Budget

As we embark on another year, our focus sharpens on the potent tool that is social media advertising.

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By: Darren Coleshill on 21st November 2023, 3 minute read

Advertising budgets are varied, yet the goal remains universal – to maximise returns, irrespective of budget size.

Small Budget? No Problem!

Navigating social media advertising with a limited budget doesn't equate to limited success. Here are strategies to optimise your social media ads, even with modest resources:

Define Clear Objectives

Before starting, pinpoint your goals. Are you aiming for more page likes, website traffic, or increased engagement? Establishing specific objectives ensures your budget is focused and effective.

Embrace Platform Tools

Use the platform's powerful 'Adverts Manager' for precise audience targeting. Utilising its capabilities in demographics, interests and behaviours allows you to target your ads effectively.

Test, Test, Test

Begin with small A/B tests, tweaking one ad element at a time, like the headline, image, or call-to-action. This method helps identify what works best and allows you to refine your approach.

Quality Over Quantity

Focus on crafting fewer, high-quality ads rather than numerous mediocre ones. Engaging visuals and compelling copy are crucial in resonating with your audience.

Dive into Analytics

Regular analysis of platform analytics and Ad Manager metrics is vital for understanding ad performance. Continuous monitoring and adjustments can significantly enhance your return on investment.

Engage Organically

Boosting organic engagement, while not directly advertising, can augment your paid strategies. Engaging with comments, creating shareable content, and fostering user-generated content can build a vibrant community.

Adjust Your Schedule

Advertise during your audience's peak active hours. Tailoring your schedule can maximise exposure without wasting resources during quieter times.

“Don't forget, a new year is just around the corner. Now's a great time to begin strategising for the next big push!”

Implement these practices with patience, and remember the value of every penny spent wisely. Our team is ready to assist if you're considering embarking on or refining your social media advertising strategy and need expert guidance.

A small budget need not be a barrier to successful social media advertising. With clear objectives, strategic use of tools, quality content, and constant optimisation, even modest budgets can yield significant results.

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The Replace Base

Case Study: The Replace Base

An online retailer of mobile device repairs and replacement parts

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Darren Coleshill


Darren Coleshill

Our leader in social media management, email marketing and CRM and Marketing Automation, Darren is responsible for The Marketing Eye being one of the few agencies in the UK able to offer full end-to-end customer journey management.

Campaign Manager / The Marketing Eye

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