Twitter for Business
- 12 Nov
Twitter for business
I've recently joined The Marketing Eye as a Trainee Marketing Executive, meaning I indulge in a little bit of everything that marketing has to offer. As a starter task I was given the responsibility of writing social media updates for an event, opening my eyes to the world of social media from a company's perspective.
Through this I've compiled a list of Do's and Don'ts when it comes to using social media to promote business matters and not just for tweeting random thoughts of the day!
Tag appropriate people/companies using the ‘@' symbol to spread awareness of your tweet. This will alert the company in question and increase the chances of gaining a ‘retweet' or a ‘favourite', thus spreading your tweets across Twitter.
Attach photographs that are relevant to the message your tweet contains. The average attention span of an adult is as low as 8 seconds, a photograph will either intrigue your audience or sum up you tweet in less time.
Double check all spelling and grammar BEFORE you publish your tweet to the whole world, some mistakes are painful to witness and being limited to 140 characters is NO excuse!
Make it personal. ‘Hi I'm *name* and I'm here to answer any questions you may have today'
Look for connections. See who has been ‘recommended' for you to follow, see who they follow and so on.
- Don't use slang or shortened down words. I understand you're limited to 140 characters but slang words will make you look unprofessional.
- Don't follow everyone and anyone, to look successful on twitter you should be following LESS people than you have following you.
- Never use twitter to slate your competition. Customers may appreciate a friendly conversation between rivals but nothing that will result in you looking petty.
- Don't overuse hashtags ‘#'. One hashtag with the potential to trend is all you need.
- Don't waste time tweeting information that has no link to your company, it will only confuse readers and could lead to an ‘unfollow'.
I could go on for ages but those are the essentials and remember, you are what you tweet!