Our New Site: Speed Improvements

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By: Jason Dilworth on 29th October 2019, 2 minute read

There were a few things which prompted us to look at a rebuild of this website all the way back at the beginning of the year:

  • user experience, specifically when it came to navigation around the site on mobile devices
  • content freshness, specifically being able to automatically link blogs to their related services, case studies and the like
  • speed, specifically by reducing the number of requests made (which was a whopping 243 on the homepage of the existing site)

We feel we've ticked off the first two clearly, with all metrics around bounce rate, pages per session and number of goal completions all showing that UX is improved. So what about speed?

No need to put too many words to this, so here are the stats for a first time load of the home page:

Old SiteNew Site
Page Size4.1mb2.0mb
# Requests24360
Load Time (according to Pingdom)2.59s1.68s
Load Time (real world average)4.14s2.39s

That last line is the really important one – we've decreased real-world load time of our home page by 42% and ensured that the average visitor to our site gets the whole page well within the magic number of 3 seconds. That will definitely be a big reason for our bounce rate on the home page reducing by just under 10% in the same period.

The challenge for me now is to work on some extra improvements I know are possible. One second of our page load time at the moment is spent by the server crunching which content to put where on the page. I'm sure I can get that down to half a second, and there's bound to be other improvements available elsewhere too.

Is site speed the only reason that visits to our contact page have increase by over 10x since the new site was released? I doubt it, but it will definitely be a contributing factor. If you're thinking about a new site build in the near future then I'd hugely recommend making sure that speed is right at the top of your requirements.

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Jason Dilworth


Jason Dilworth

Jason rolls together knowledge of programming, automation and data analysis to provide a high level of technical marketing expertise to The Marketing Eye and its clients.

Technical Director / The Marketing Eye

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