So why build a Facebook fan base?

We are approaching 1,000 'likes' on our Facebook page and, as a team, we have more than 1,000 followers on Twitter too.  These are modest numbers by many standards and yet still a good achievement for a predominantly regional, B2B marketing company.

The question on many people's lips, however, remains 'what's the point?'.  We explored some of this in our recent post 'The ultimate definition of marketing' and now share an interesting infographic from KISSmetrics (thanks to Savvy Marketers for pointing us towards it).

The propensity for people to buy from the brands they follow speaks for itself...

Source: The Importance Of A Fan Base Infographic