So why build a Facebook fan base?
We are approaching 1,000 'likes' on our Facebook page and, as a team, we have more than 1,000 followers on Twitter too. These are modest numbers by many standards and yet still a good achievement for a predominantly regional, B2B marketing company.
The question on many people's lips, however, remains 'what's the point?'. We explored some of this in our recent post 'The ultimate definition of marketing' and now share an interesting infographic from KISSmetrics (thanks to Savvy Marketers for pointing us towards it).
The propensity for people to buy from the brands they follow speaks for itself...
Case Study: Peer to Peer Business Lender
How we developed a unique targeting approach and improved lead volumes from direct marketing by more than 80%.
Author
Neil Edwards
Neil is a Chartered Marketer and Fellow of the Chartered Institute of Marketing with many years' experience in marketing, brand and communications.
CEO / The Marketing Eye
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