We are approaching 1,000 'likes' on our Facebook page and, as a team, we have more than 1,000 followers on Twitter too. These are modest numbers by many standards and yet still a good achievement for a predominantly regional, B2B marketing company.
The question on many people's lips, however, remains 'what's the point?'. We explored some of this in our recent post 'The ultimate definition of marketing' and now share an interesting infographic from KISSmetrics (thanks to Savvy Marketers for pointing us towards it).
The propensity for people to buy from the brands they follow speaks for itself...
How we developed a unique targeting approach and improved lead volumes from direct marketing by more than 80%.
by Kate Waller, 6 minute read
by Holly Newman, 4 minute read