The Best Times to Post on Social Media in the UK (B2C Guide)
When it comes to social media, what you post is only half the story — when you post can make all the difference.If your audience is online and you’re not, even your best content can slip through the cracks. Timing matters — and for consumer-facing brands, getting it right means better reach, engagement, and results.
Here’s the latest UK data to help you post when your customers are most likely to see, scroll and respond.
🕓 Best Times to Post on Social Media (UK – B2C Focus)
| Platform | Best Time (UK) | Secondary Window | Best Days | Quick Tip |
|---|---|---|---|---|
| 6–9pm | 11am–1pm | Thu–Sun | Evenings and weekends drive the most engagement. | |
| 6–8pm | 12–1pm | Wed–Sun | Great for lifestyle, offers, and community updates. | |
| TikTok | 7–10pm | 12–2pm | Thu–Sun | Entertainment and product videos perform best after work. |
| YouTube | 6–9pm | 12–2pm | Fri–Sun | Perfect for longer videos and brand storytelling. |
| Twitter (X) | 12–2pm | 7–9pm | Thu–Sat | Great for trending topics and real-time conversations. |
| 11am–1pm | 5–6pm | Tue–Thu | Ideal for employer branding and behind-the-scenes content. |
💡 What This Means for Your Business
Evenings are gold.
Across nearly every platform, UK consumers are most active between 6pm and 9pm — the post-work window when people relax and scroll.
Weekends matter.
While B2B brands tend to drop off after Friday, B2C audiences come alive on Saturdays and Sundays. If you sell products, experiences, or lifestyle services, don’t skip the weekend schedule.
Experiment and analyse.
No two audiences are identical. Use your platform analytics (like Instagram Insights or TikTok Analytics) to see when your followers are online — then adjust accordingly.
🧭 How to Apply This
If you’re just getting started, try this simple posting plan:
- Instagram: Post on Thursday, Saturday and Sunday evenings around 7pm.
- Facebook: Share updates Wednesday to Sunday at 7.30pm.
- TikTok: Post Thursday to Sunday around 8pm for entertainment-style content.
- YouTube: Upload new videos Friday or Sunday at 6pm.
These time slots are great starting points — but your analytics will tell the real story.
“Posting at the right time isn’t luck — it’s strategy. When your audience is online, your brand should be too.”
Need Help Building a Smarter Social Media Plan?
If you’d like a clear, practical schedule tailored to your audience — and the time to actually stick to it — The Marketing Eye can help.
We’ll help you make social media work harder (and smarter) for your brand.
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Author
Darren Coleshill
Our leader in social media management, email marketing and CRM and Marketing Automation, Darren is responsible for The Marketing Eye being one of the few agencies in the UK able to offer full end-to-end customer journey management.
Campaign Manager / The Marketing Eye
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