In March, email service provider Sign-Up.to announced that it would be discontinuing the platform and its services as of 1st July 2020.
For those of you that have invested money and resources in sending your email marketing campaigns through Sign-Up.to, you are probably racing around for a replacement.
As someone who has used the Sign-Up.to platform, and spent time working with clients to migrate them over to alternative platforms, I thought I would share some of the best alternatives to Sign-Up.to, as well as some top tips for migrating over your data and campaigns.
Looking for an alternative is easier said than done. There are slight nuances to all platforms, be that in the way they are configured or the terminology they use. On top of that, many platforms operate a tier-based pricing structure, which means you might sign up thinking you’ve got all the features you need, only to find out later you need to pay more to acquire the additional features.
With that in mind, I thought I would share with you a real-world example of the process we went through with a client, based on a specific set of requirements.
Here’s what the client needed from their new platform, based on their current and projected usage of Sign-Up.to:
With this information in mind, I went out and found the following three alternatives to Sign-Up.to based on the needs of the client:
|Number of emails per month||2,500||500,000||25,000||60,000|
|Cost (£) p/m||30||49.99||49||23|
MailChimp - Essentials Plan
How we developed a unique targeting approach and improved lead volumes from direct marketing by more than 80%.
Campaign Monitor - Basic Plan
An online retailer of mobile device repairs and replacement parts
Sendinblue – Esential Plan
As you can see, there are some great alternatives to Sign-Up.to., but before you jump on board with a new platform, make sure you complete the following checklist before switching off Sign-Up.to for good:
If you need help switching to a new platform, we have a great package starting from £500 where we will get you up and running on your chosen platform. If you would like to know more, please get in touch with our email marketing specialist, Neal Dyer, on 01825 765617 or via email: [email protected].