With Halloween around the corner, you will probably be asked: Trick or Treat? When it comes to fiddling around in your website’s HTML, that is more often than not going to be TRICKy.
You will inevitably be tasked with adding ‘tags’ or tracking code to your website at some point. This can range from Google Analytics code, event tracking or the code required to run your marketing automation software.
One of the problems is putting tracking code in the right place within the HTML and on the right pages. People tend to look at HTML as a foreign language, and frankly, it is. Fortunately, most of you who own a website will have a web developer to implement these tracking code requirements. So there is no issue, right? Well there are a couple:
Here’s your TREAT…
The answer is Google Tag Manager. Simply, Google Tag Manager is the home for all of your existing tags, and you can manage these tags without dipping into your website’s html.
The only code you will need to add to your html is the Google Tag Manager snippet itself – which should be placed immediately after the body tag.
Once that snippet is in place you can fire your web developer… (don’t really do that, they come in pretty handy)
There are plenty of how-to guides on setting up and implementing Google Tag Manager, so I’m not going to repeat the process here. What I am going to focus on are 5 key reasons why you should look at Google Tag Manager.
As you should now know, the benefits of Google Tag Manager lie in giving control of your website back to you. Small businesses who don’t have an internal web developer or want a quick turnaround, then Tag Manager is definitely worth considering.
If you need help with your website or digital marketing activities, give us a call.
by Neal Dyer, 3 minute read
by Kate Waller, 6 minute read