In July, I wrote a blog post looking at 10 reasons to use marketing automation. What I should have called it is ‘10 reasons to love marketing automation’, because that seems to be the feeling in the market right now.
The evidence? HubSpot, one of the leading marketing automation providers, recently ran a survey asking its Agency Partner Program what they thought of Constant Contact, a fellow marketing automation provider.
Why did they do this? Because Constant Contact is making a mark, a mark on even the most ‘untouchable’ kings of marketing automation, HubSpot. Constant Contact called this a sign of love for their product, and thanked HubSpot greatly for it. In fact, Constant Contact said they loved HubSpot for making their product happen.
This is why we choose to recommend Constant Contact to clients that don't express a preference for another system. Constant Contact offers great lead generation tools, integrated CRM, lead scoring, email marketing and more.
Is HubSpot worried? Maybe. However, ultimately we see it as HubSpot making sure it is providing the best possible service to its customers too, and that’s great! HubSpot has excellent marketing automation tools that are loved the world over and they have a superb customer service team that is on hand seemingly 24/7 with pinpoint answers to the most difficult questions.
So, for the record, we love Constant Contact and HubSpot. We have clients that use HubSpot and other clients that use Constant Contact, and we can move seamlessly between them. Both have their differences and individual qwerks, but ultimately drive the same result: leads.
The Marketing Eye is proud to be a certified Constant Contact Partner, so if you think marketing automation is for you, please get in touch and we can discuss your individual requirements.
by Darren Coleshill, 3 minute read
by Darren Coleshill, 4 minute read