Sussex Shoe Retailer

From Zero Online Sales To £500k+ Ecommerce Revenue

When Covid-19 closed the doors of The Shoe Gallery in 2020, this long-established Lewes independent had no website, no ecommerce channel and no social media presence. What followed was a complete digital build from the ground up and the results have been transformational.

The Marketing Eye designed and launched a Shopify store, set up an eBay account, and created the full marketing infrastructure the business needed: email newsletters, social media management, targeted paid advertising and a regularly updated blog. Since then, AI-assisted content has helped keep the channels active, consistent and optimised, while regular Shopify audits ensure the site continues to perform.

The numbers speak for themselves: over £500,000 in combined online revenue, social media driving 46% of website traffic, and online sales now accounting for nearly 50% of total turnover.

Download the full case study to see exactly how The Marketing Eye helped The Shoe Gallery step confidently into ecommerce and keep growing.