Sussex Shoe Retailer

Helping a family business step into the opportunity of building online revenue

The Objective

Our client established their business in 1994 and had enjoyed good trade from their prominent high street position until the Covid-19 pandemic struck, and UK national lockdown closed retail businesses for several months. They suddenly found themselves with no sales income, and needed to act quickly to bring in online revenue in the most cost effective way possible.

The Challenge

The business had no website or online market place systems set up, nor did it have any kind of digital marketing strategy.

How We Did It

We helped to curate product images and descriptions to set up and brand an eBay account, ready to link with a new Shopify website, which we designed and built from scratch using the Shopify CMS.

All products were uploaded and tagged across eBay and the new Shopify store, and the store itself was connected to a mailchimp newsletter, Facebook shops, Twitter, Instagram and a blog.

We continue to update products and edit the website as needed, and create regular social media content, email newsletters and blogs. We also run targeted Facebook adverts to bring relevant traffic to the website.

The Results

Since inception, the eBay and Shopify stores have raised £165k in revenue collectively.

The social media activity accounts for 46% of the Shopify website’s traffic and, in total, online sales are responsible for approximately 35% of the business’s revenue.

The business survived lockdown and now continues to thrive on the high street with plenty of potential for extensive growth online.

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