Why Engagement is the Key to Better Email Deliverability (And How Constant Contact Can Help)

Email marketing isn’t what it used to be. If your emails aren't reaching inboxes, it’s not just about content or volume anymore—engagement is now a major factor. Internet Service Providers (ISPs) are getting smarter, and they use engagement signals to decide whether your emails deserve a place in the inbox or the spam folder.

That means sending high-volume emails to an unresponsive list just won’t cut it anymore. In fact, it can harm your sender reputation over time.

That’s where theConstant Contact Lead Gen & CRM platform comes in.

This powerful platform goes far beyond basic email metrics, offering deep insights into how your contacts interact with your communications—and helping you protect your domain health.

🔑 Key Features That Help You Boost Engagement

Engagement Scoring
Each contact is scored based on their actions—such as opens, clicks, replies, and even visits to your website. This scoring gives you a clear view of who’s truly interested in your content.

Automatic Suppression
Contacts with a score of 0 are automatically suppressed, keeping your email list healthy and protecting your sender reputation without manual intervention.

Dynamic Lists
The system automatically generates lists of Highly Engaged, Low Engagement, and Unengaged contacts, making it easy to target (or exclude) the right audiences for each campaign.

Reconfirmation Tools
Built-in tools allow you to clean your list easily and stay GDPR compliant by asking inactive contacts to reconfirm their interest.

Automation Filters
You can filter unengaged contacts out of your automated workflows—or create special campaigns specifically for your most engaged subscribers.

Email Bot Filtering
Say goodbye to false opens and clicks! The platform filters out bot activity, giving you a clearer picture of real engagement.

See Engagement Scores in Action

Want to understand how engagement scores evolve over time and impact your campaigns? Read the full blog post here ➜

TIP: You can view each contact’s engagement score and even export engagement data directly from the Contact Manager to make smarter marketing decisions.

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