Archive

Take the first step

To find out more about how we can help you grow faster, please get in touch. We'd like to hear from you.  Or try our instant marketing healthcheck, it's free!

2009

  • Read More

    Real Business #1 - Crazy Bags

    The business has two key selling points which should be accentuated in its marketing: the short delivery times and the ethical production. In the current climate, businesses are making decisions to...

  • Read More

    Integrated marketing

    Marketing a product or service has many challenges. First, there is a need to raise awareness of the brand and promote it's promise; second, the marketing activity must drive sales and get customers...

  • Read More

    Moving on up - new offices for The Marketing Eye

    Today is another big day for The Marketing Eye as we move into our new offices in Uckfield town centre.After two very happy years in East Hoathly, we now need to be nearer to our clients and give...

  • Read More

    An Indecent Proposal - or how to get your way with Finance

    Having put the relationship with Sales right, it is time to turn attention to Marketing’s other tormentor-in-chief, Finance.We all know that accountants are frustrated marketers. They are dying to...

  • Read More

    Connecting Sales and Marketing in B2B

    The following post is a transcript of my responses to a set of questions put to me recently by Adam Needles, Field Marketing Director with US marketing automation specialists, Silverpop....

  • Read More

    Identify the issue and own the conversation - effective engagement in B2B marketing

    The nature of the B2B buyer is changing - the evidence is in our pipelines. The decision making process, which has always been slow and complicated, is now even longer and more unwieldy.The economic...

  • Read More

    Cut to grow - a plea to politicians on behalf of small businesses

    With the growth of our business being at the top of my agenda, I find myself paying closer attention than ever to the political situation....

  • Read More

    Maxine Davenport

    These are exciting times at The Marketing Eye. With a move to new offices on the horizon and our eyes firmly fixed on our next phase of growth, we are pleased to welcome Maxine Davenport to the team....

  • Read More

    Beyond No Logo

    These are exciting times at The Marketing Eye. With a move to new offices on the horizon and our eyes firmly fixed on our next phase of growth, we are pleased to welcome Maxine Davenport to the team....

  • Read More

    I wanna be a rock star - a new model for marketing

    Con’s of a permanent marketing team...

  • Read More

    The future of print advertising

    I have often complained about the dearth of business news in our area. Our local weekly paper, the Courier, can only manage a double page spread and the resources of one freelance journalist. The...

  • Read More

    Putting the star and bucks back in Starbucks - Starbucks trial brand strategy

    I have often complained about the dearth of business news in our area. Our local weekly paper, the Courier, can only manage a double page spread and the resources of one freelance journalist. The...

  • Read More

    Leave Auntie AIDA alone - understanding consumer buying behaviour

    The esteemed consultants at McKinsey have been burning the midnight oil to come up with the startling revelation that consumer purchases are, wait for it, needs and wants driven.Yes, it’s true. In...

  • Read More

    When the tail wags the dog the great sales versus marketing debate

    How can you tell if a salesperson is lying?His lips are moving.Don’t you just love the arguments between salespeople and marketing? Ali v Foreman was nothing compared with the constant bickering...

  • Read More

    Let me entertain you

    How can you tell if a salesperson is lying?His lips are moving.Don’t you just love the arguments between salespeople and marketing? Ali v Foreman was nothing compared with the constant bickering...

  • Read More

    Tweeting about a revolution

    How can you tell if a salesperson is lying?His lips are moving.Don’t you just love the arguments between salespeople and marketing? Ali v Foreman was nothing compared with the constant bickering...

  • Read More

    Speed networking - is it worth it?

    This post is by Bryony Saunders, Marketing Executive with The Marketing Eye.I walked into my first ever speed networking event slightly late. I was delayed by a road accident on the way and by the...

  • Read More

    Banking on a brand

    Santander has announced that it is to rebrand all of its UK operations....

  • Read More

    What price a relationship?

    Santander has announced that it is to rebrand all of its UK operations....

  • Read More

    Spinning out your expenses - how to handle a PR crisis

    A crisis communications plan doesn't have to be a weighty tome, it can be a simple set of guidelines that first considers the types of crises that could occur and then walks through the main steps...

  • Read More

    Reasons to be Cheerful - Part 1

    'Tis a brave man indeed that calls the bottom of the market....

  • Read More

    12 tips for trade shows

    We were at the Federation of Small Business Expo in East Sussex this week, which prompts us to share a few thoughts on what we learned while there. Here are our 12 top-tips on making the most of a...

  • Read More

    Budget marketing

    A range of activities was designed to deliver the objectives: not all of them original, but each shaped with the objectives in mind....

  • Read More

    An innocent (and logical) decision

    Last week we learned that Innocent Drinks has agreed to sell a 20% stake in the business to Coca-Cola for £30m.The news has parallels with the sale of Ben & Jerry's to Unilever in 2000 and the more...

  • Read More

    B2B vs B2C - more than just a letter

    A friend asked me in the week to explain the difference between marketing to businesses and marketing to consumers. Unprepared, I fumbled my way to an answer, but soon realised it was a deeper...

  • Read More

    I'll scream and scream and scream

    A friend asked me in the week to explain the difference between marketing to businesses and marketing to consumers. Unprepared, I fumbled my way to an answer, but soon realised it was a deeper...

  • Read More

    Advertising: rumours of my demise are exaggerated

    A friend asked me in the week to explain the difference between marketing to businesses and marketing to consumers. Unprepared, I fumbled my way to an answer, but soon realised it was a deeper...

  • Read More

    If you can't measure it, should you do it?

    There is a famous marketing saying: ‘Half of my advertising is wasted; the trouble is, I don’t know which half’....

  • Read More

    Not such a twit after all

    A few months ago I posted about Twitter and asked if Twitter is for twits: a fair question at the time and reflective of my healthy cynicism towards anything that feels more suited to people with an...

  • Read More

    Making brand values valuable

    Brand values originated as a concept somewhere in the 1990’s when the understanding of branding evolved from being simply an exercise in corporate identity to it becoming a definition of the overall...

  • Read More

    Finding your niche

    This guest post is by Sharon Wilding, Chartered Marketer and an associate of The Marketing Eye...

  • Read More

    Brands without chains

    This guest post is by Sharon Wilding, Chartered Marketer and an associate of The Marketing Eye...

  • Read More

    The future's bright, the future's...

    Yellow?The representative from Yell came to see me on Friday to talk about the clients who we look after the Yell advertising for.I had my speech prepared on how the printed Yellow Pages were dead...

  • Read More

    Judgment time

    One of the great things about blogging is that you can read back over your own posts and remind yourself how you were feeling at any point in time....

  • Read More

    Not a recession, it's the new normal

    According to Sir John Gieve, the outgoing Deputy Governor of the Bank of England, Britain is at risk of being in recession for the next 10 years.That being the case, it's about time we adjusted our...

  • Read More

    Irrational marketing for rational customers won't work

    According to Sir John Gieve, the outgoing Deputy Governor of the Bank of England, Britain is at risk of being in recession for the next 10 years.That being the case, it's about time we adjusted our...

  • Read More

    It's OK to cut the budget

    The adage that the businesses which maintain their marketing expenditure during a down-turn will be the ones that prosper in the end is backed by evidence....

  • Read More

    Gorilla marketing (sic!)

    The adage that the businesses which maintain their marketing expenditure during a down-turn will be the ones that prosper in the end is backed by evidence....

  • Read More

    The Card Awards

    The adage that the businesses which maintain their marketing expenditure during a down-turn will be the ones that prosper in the end is backed by evidence....

  • Read More

    6 Nations

    The adage that the businesses which maintain their marketing expenditure during a down-turn will be the ones that prosper in the end is backed by evidence....

  • Read More

    Woolworths re-launch

    The adage that the businesses which maintain their marketing expenditure during a down-turn will be the ones that prosper in the end is backed by evidence....

  • Read More

    Segmentation - divide and conquer

    We will shortly be starting a segmentation project for one our clients....

  • Read More

    Payment by results

    I was asked at a recent networking event if I knew of a telemarketing agency that would be prepared to work on an exclusively payment-by-results basis. The same question has been asked directly of me...

  • Read More

    We'll get through this together

    We are launching our new advertising campaign today. Based on a theme of ‘We’ll get through this together’, the campaign recognises that many of our clients are currently focused on survival...

Quick Contact

Quick contact

Close

Contact us

T 01825 765617

E hello@themarketingeye.com

Our offices

Full details of our offices in London and Uckfield more

Request a call

Close