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January 2009

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    Segmentation - divide and conquer

    We will shortly be starting a segmentation project for one our clients....

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    Payment by results

    I was asked at a recent networking event if I knew of a telemarketing agency that would be prepared to work on an exclusively payment-by-results basis. The same question has been asked directly of me...

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    We'll get through this together

    We are launching our new advertising campaign today. Based on a theme of ‘We’ll get through this together’, the campaign recognises that many of our clients are currently focused on survival...

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