Marketing-tips

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    Longer Descriptions In Search Results

    When you make a search on Google, and begin to see results in the SERP (Search Engine Result Page), each result has three main pieces of data to help you choose the link to click on:...

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    Twitter's Promote Mode – the 'always on' promotion engine

    Regardless of whether you're building your personal brand or business account, the new Twitter Promote Mode helps with the amplification of your messaging. It works like a subscription with a current...

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    Is this the final nail in the coffin for organic reach on Facebook?

    Last week Mark Zuckerberg announced major changes to the way your newsfeed will look. In the coming weeks, Facebook’s main newsfeed will start showing fewer news articles and less marketing...

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    Why Outlook’s Focused Inbox is great news for email marketers

    Microsoft recently released an update to Outlook, called Focused Inbox, with the aim of helping users focus on their most important emails. If you’ve updated your Outlook, you’ll see two new tabs...

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    How to automate your social media with SharpSpring

    There are an increasing number of social media tools out there that help you schedule posts and monitor conversations, such as Hootsuite and Buffer, but what about creating automations based on user...

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    GDPR: B2B vs B2C – can you still email your database?

    On 25 May 2018, the General Data Protection Regulation (GDPR) will come into force, and if you’re not compliant, your entire email database could be under threat from extinction… or is it?...

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    Changes to Google Optimize

    If you’re working hard to get the best efficiency that you can out of your marketing activity, you’ll be constantly tweaking and testing all aspects of your customer journey through the funnel to...

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    Which CRM to choose?

    This is a guest post by Martin Zeman of Data Driven Era. The original article can be found here....

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    Does your email marketing need DMARC?

    You may have heard of SPF and DKIM when it comes to email validation – Sender Policy Framework and DomainKeys Identified Mail in case you didn’t - but did you know there’s a third option?...

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    Why your unengaged email contacts are killing your business

    Are you sending emails to contacts that have been in your database for six plus months but haven’t opened your last 10-15 emails? If you are, this blog post is for you, because...

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    Content creation vs. content curation

    Producing enough content to keep your audience engaged is a challenge, especially for SMEs and startups. In our previous blog post ‘Content marketing for social media' we looked at why you should...

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    Content marketing for social media

    We at The Marketing Eye take content seriously. In our blog post the smart content marketing funnel we talk about how we believe content marketing is much more than just another long line of...

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    GDPR: Can you email an individual at a business?

    As the live date for the General Data Protection Regulation (GDPR) gets ever closer, people are beginning to realise the scale and the impact it could have on their business. On the face of it, the...

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    How to get more from your contacts without increasing the length of your forms

    Want to get more information out of your leads and contacts, but afraid you might scare them off with long, arduous forms? I hear you....

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    SharpSpring launches visual workflow builder to enhance lead generation and sales

    SharpSpring recently announced the launch of their Visual Workflow builder. The new feature intends to make the process for creating workflows easier and brings it in line with the likes of Pardot...

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    Why can’t we make faster business decisions?

    Malcolm Gladwell, in his book Blink, argues that the lengthy procrastination that often takes place in decision-making is ‘post self-justification’, because we actually make up our minds pretty...

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    Marketing activity so bad it’s quite literally criminal

    A news article came out through the Bangkok Post (we found it through The Verge) last week about the arrest of three Chinese nationals. The trio had been paid over £10,000 a month to run a...

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    Jason Dilworth joins The Marketing Eye to develop technical capability

    Financial services marketing agency, The Marketing Eye, has appointed Jason Dilworth to the new role of Technical Director in a move designed to expand and develop the company’s data-driven...

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    A third of B2B marketers are tracking sales through social

    For an industry whose origins and continuing existence rely heavily on the accurate analysis of statistics, the insurance sector would do well to note the seismic shift taking place in modern...

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    Repeat, Repeat, Repeat – 4 reasons to keep contacting the same prospect list

    Asking someone to buy your product or sign up to your service after only one mail-shot or email is unrealistic. We can’t expect that one email, no matter how carefully crafted, will be enough to...

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    Promoting video content on social media

    So, your business has splashed out on a big, beautiful high quality piece of video content, you are going to want to stretch it as far as it will go, right? Then don’t do what everyone else does...

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    Four Facebook ad campaigns you should be running to attract and retain investors

    With around one-fifth of the world’s population on Facebook, you would think generating brand awareness and leads from it would be a piece of cake. The reality is less straight forward. With a...

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    6 quick wins when you first sign up to marketing automation

    Marketing automation systems are powerful, intelligent and the bedrock of many businesses' marketing strategies, but getting to learn and understand them takes time and dedication. Not becoming...

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    7 characteristics of social media implementation in B2B marketing

    If you look for evidence of the potential benefits to B2B organisations of social media, you will see both lead generation, as well as brand reinforcement are being addressed to great advantage....

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    Neil Edwards is confirmed as Chartered Marketer

    Our Managing Director Neil Edwards has received confirmation that his hard work and dedication to CPD has earnt him another year with the status of Chartered Marketer....

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    Compare marketing automation platforms with this free tool

    Comparing the different marketing automation systems can be difficult. I mean, where do you start? There are a more than a few to begin with. Some have features that others don’t, some of those...

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    Will new EU data law affect my business?

    Following the European Commission’s recent press release on the updates to the General Data Protection Regulation (GDPR), we take a look at the key points that will affect all businesses using the...

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    5 no-nonsense recommendations for your sales and marketing in 2017

    A New Year brings with it new resolve and if you want to move beyond the business equivalent of promising to do more exercise and drink less, and really want to kick your sales and marketing into...

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    The smart content marketing funnel

    Is content marketing just another in a long line of marketing buzz words? Well, here at The Marketing Eye, we don’t think so....

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    7 essential components of your marketing strategy

    A marketing strategy is more than just a string of campaign ideas, it has to be a sustainable, measurable process that drives sales and business growth. Here are 7 essential stepping stones to help...

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    How to send the right email every time with Dynamic Email from SharpSpring

    Email is one of the most effective pieces of marketing at your disposal. The ability to communicate your products and services directly to your target audience is a mouth-watering prospect. However,...

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    Twitter layoffs - lessons for FinTech

    Twitter has been buzzing over the last couple of days with news of layoffs at, ironically, Twitter....

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    Facebook will suppress clickbait stories – but what does it mean?

    A few weeks ago, Facebook decided to intensify its crackdown on ‘clickbait’ news that appears on the social network. These clickbait articles have intriguing headlines suggesting there is more to...

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    What is easier - measuring PR or knitting fog?

    Some would say measuring the value of PR is like knitting fog - it can't be done: it's certainly a topic that has exercised the mind of marketers and brand owners for aeons....

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    Expanded text ads – what and why?

    Google AdWords recently introduced expanded text ads – designed to give advertisers more control over the content of their ads and provide potential visitors to your site with more information...

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    A week at The Marketing Eye

    This week, I spent my time at a marketing company, “The Marketing Eye”, in Uckfield, East Sussex for work experience and to learn more about what is involved in a marketing business and where The...

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    3 new features come to SharpSpring!

    I recently attended the SharpSpring Global Summit where the world’s fastest growing marketing automation platform introduced three brand new features. The new features help bring SharpSpring in...

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    Marketing Automation: What’s in a form?

    A person fills in a form on your website and you are sent a notification - job done, right? Probably not. You’d be surprised by the number of layers involved when someone completes a form on your...

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    Are you forgetting these eight easy search ranking essentials?

    Are you forgetting these eight easy search ranking essentials?...

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    How to build an integrated marketing technology suite

    I am often asked to explain the difference between the various marketing technologies and show how they can be linked together to provide efficiency and scalability. The following diagram has been...

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    Seven is the magic number

    For anybody to buy 'off the bat' in B2B is rare. The consideration process is long and there can be multiple stakeholders involved, so we have to create multiple touch points to move people along...

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    Interview in progress

    Marketing has always been about more than organising brochures and updating the social media accounts, but now more than ever it is about demand generation: a constant process of identifying...

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    How to create a lead generating landing page when promoting your product on social media

    Advertising your product or service on social media is becoming ever more popular. The format allows small and medium-sized businesses to reach their target audience through a detailed array of...

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    Building brands - the next frontier for AltFi

    Creative Director at The Marketing Eye, Nick Davis, explains how taking branding seriously can reap results in the alternative finance sector...

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    5 essential elements for a successful B2B outbound calling campaign

    B2B buyers often need a nudge to move them from the marketing process into the sales pipeline. This is where outbound calling fits in. James Harvey, Managing Director at Bluestone B2B, looks at how...

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    What is the real role of social media in business?

    Most businesses have some sort of social media presence, whether it be an all-singing, all-dancing, regularly updated Facebook page, or a mothballed and slightly dusty-looking LinkedIn account. These...

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    Pleased to have helped

    Sometimes, being pointed in the right direction is all it takes....

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    Look before you leap - Two essential steps to predict the marketing outcomes before you start

    Take a look at most crowdfunding campaigns and there is likely to be a line for 'marketing' in the section on how the money is to be used. If you're lucky, it will be broken down into 'website...

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    Why adding tags to your website doesn’t have to be a horror show

    With Halloween around the corner, you will probably be asked: Trick or Treat? When it comes to fiddling around in your website’s HTML, that is more often than not going to be TRICKy....

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    Why there is a lot of love for SharpSpring

    In July, I wrote a blog post looking at 10 reasons to use marketing automation. What I should have called it is ‘10 reasons to love marketing automation’, because that seems to be the feeling in...

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    Do businesses need to fear Facebook's 'dislike' button?

    Facebook users have been requesting a ’dislike’ button for several years now, even creating pages and petitions in the hope of attracting Mark Zuckerberg’s attention. Now it seems their wishes...

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    What is good content?

    Following the recent post in our Resource Centre on Google's latest Panda update, we've had a few people asking what good content actually is....

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    How to drive leads through sponsored LinkedIn updates

    LinkedIn is one of the best platforms for generating leads. It might not have the same number of users as Facebook and Twitter, but for bringing in leads, it’s one of the best, especially for B2B....

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    Getting more out of Google Analytics with Google Sheets

    The good thing about August is that there is generally a little more time available to look around and investigate new things....

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    10 reasons to use marketing automation

    79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance (Source: MarketingSherpa)...

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    How to WIN on Twitter in 2015 and beyond – the pull no punches edition

    This isn’t going to be another airy-fairy blog post telling you politely what your business should be doing on Twitter. In this blog post, I will be telling you what you need to do on Twitter… to...

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    The Aspects To Social Media

    The Aspects To Social Media – How they can be useful for your business....

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    Tracking your Twitter performance via the Twitter analytics dashboard – 2015 update

    Last year I wrote a blog post about Twitter opening up its analytics dashboard to all users, allowing everyone to track activity of their tweets and followers. It was a welcome addition, but offered...

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    Choosing a marketing automation system

    Marketing automation has dramatically increased the effectiveness and efficiency of finding, nurturing and converting customers. Nurturing leads one at a time isn't realistic for most businesses and...

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    ‘Slice and dice’ – the key to making the most of your website content on social media

    Content marketing has become a fundamental marketing no-brainer for all businesses, big or small, looking to succeed. Content pieces such as blog posts, case studies and press releases are a great...

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    Why your business needs to know about Periscope

    Traditionally, a Periscope is a ‘Z’ shaped object containing mirrors to allow you to see objects previously out of sight; they were commonly used in submarines to see above the water. So what use...

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    What is Animoto and how can it benefit your business?

    We are always looking for engaging ways to present and repurpose content and, this week, want to highlight Animoto....

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    Twitter DM changes – good news or bad news for your business?

    Twitter has recently updated its stance on Direct Messages (DMs) – allowing for more flexible communication between businesses and customers....

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    Evergreen content – The oasis of long-lasting traffic

    Today, the increasing demand for unique and fresh content can make creating your online presence feel like walking across a hot desert - the mirage being your desired Google rankings and quality...

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    How to make the most of events on social media

    You’ve found an event to attend, booked your ticket and ordered your stand – I guess all that’s left to do is wait for event day. Not quite....

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    Three marketing metrics that will make you a hero to your CEO.

    All marketers want their organisation, or their clients, to see value in what they do – which makes it critical to be able to quantify their contribution in terms that matter the most to...

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    Your Tweets in Google searches – what does this mean for your brand?

    Twitter recently struck a deal with Google that will see tweets show up in Google's search results. The partnership will have a big impact on the way users find and consume information, and more...

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    Has the fall in organic reach killed Facebook for businesses?

    Over the past year, you may have noticed that your Facebook updates might not be getting quite the engagement they once did. Well they aren’t! Once upon a time, if you had 500 likes on your page,...

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    Are your email marketing results above or below average?

    2015 Email Marketing Benchmark Report Review...

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    How to boost engagement in your business using Twitter’s Quick Promote

    Want to promote your business on twitter but don’t have the time?...

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    What makes you click?

    Do you want to increase engagement in your business?...

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    The bleep, bleep, bleep 2015 marketing plan

    No, that's not expletives being deleted, it's the sound of a heart monitor!...

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    Autumn Statement - more green shoots than falling leaves for Altfi

    The exact origin of the saying ‘the devil is in the detail' has never been conclusively established, but it might well have been invented by a person whose job it was to make sense of Government...

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    Marketing Q&A with Neil Edwards

    We asked our MD, Neil, to share with us the answers to some of the questions he often receives when out talking to clients.  Here's what he said....

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    How to achieve your business goals on Twitter

    Twitter recently celebrated their one-year anniversary of the Twitter Ads self-serve platform in the UK and Ireland....

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    Twitter for Business

    I've recently joined The Marketing Eye as a Trainee Marketing Executive, meaning I indulge in a little bit of everything that marketing has to offer. As a starter task I was given the responsibility...

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    How to target your competitors' followers

    Advertising on social media is a popular and cost-effective medium for small and medium-sized businesses. It helps breakdown the barriers that once stood between larger and smaller businesses when it...

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    Behavioural Economics in B2B marketing: To BE or not to BE?

    "Follow us!" "Come to this event!" "Download this!" Let's face it - we are in the business of constant persuasion. And, as a result, many companies believe they should be providing their audiences...

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    Twitter Analytics - for all!

    Wish you could see what your tweets are doing? Previously only available to verified Twitter users and those participating in promoted Twitter advertising, all users can now see the effectiveness of...

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    Infographic: The Impact of Real-Time Marketing in 2014

    Wish you could see what your tweets are doing? Previously only available to verified Twitter users and those participating in promoted Twitter advertising, all users can now see the effectiveness of...

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    Seeing is believing: the rise of image based marketing

    When we think of the leading social media platforms for marketing, Facebook inevitably springs to mind. With over $2.68 billion of their total income being accounted for by advertising alone, it is...

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    Marketing to the modern internet consumer

    According to a recent study by statisticbrain.com, the average adult attention span has dropped drastically over the past decade. In this short period of time, it has plunged from 12 whole minutes to...

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    Agile marketing - how quickly can you react?

    We recently looked at real-time marketing, and the positive impact it has on businesses who successfully hijack live, newsworthy and often unrelated events, for the benefit of maximum brand exposure....

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    Psychology, Marketing and Ethics: Can it ever be a happy ending?

    The recent scandal surrounding Facebook's ‘emotion experiments' has brought to the foreground the controversial role of psychology in marketing and advertising. By manipulating news feed content,...

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    Real-Time Marketing's Real-Time Potential

    When Oreo assured Twitter users that they could still dunk in the dark during the 2013 Super Bowl blackout, this tweet became one of the most buzzworthy moments of the whole game. The tweet sent a...

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    How off-page SEO will help bring people to your website

    In 1989, Kevin Costner starred as Ray Kinsella, an Iowa farmer who digs up his land and builds a baseball field in the middle of it, after being encouraged to by a voice from the heavens. The film,...

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    Why infographics are a must for your B2B marketing strategy

    Although there has been some recent debate on whether the use of infographics has been overdone or not, our experience tells us that companies which choose to use infographics within their marketing...

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    Take your marketing back to basics

    Quite often, our clients want us to take them back to basics, sometimes because they have lost their way in terms of their marketing strategy, but other times because going back to the beginning can...

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    Help - I'm drowning in content

    The saying 'content is king' is almost overtaking 'cash is king' as a basic principal of business (which is mad really)....

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    Facebook update alert! Your page has changed

    Facebook has introduced a new look for company business pages, which it describes as being more "streamlined"....

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    Which bits of my marketing are working?

    Multi-channel what? I hear you ask. Multi-channel attribution is a hot topic in e-commerce and marketing, so it's worth getting clued up....

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    Why should I follow you?

    With over 255 million active users worldwide and £10 million of those in the UK, it is not hard to see why companies continue to flock to Twitter to take advantage of this huge nest of people....

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    The value of emotional branding in B2B marketing.

    In the world of B2B marketing, common thought as outlined by Mindi Chahal, is that B2B buying is ‘based solely on logical factors such as cost benefit analysis, risk assessments and feasibility...

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    Are your emails critical?

    We're big advocates of email marketing here at The Marketing Eye, and like every business, we constantly have to ask ourselves if our campaigns, and those we run for our clients, are as effective as...

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    The changing face of Twitter

    Twitter has many very loyal fans and, on the whole, they like it because it is different and relatively simple. So, it's not surprising that die-hard Twitter fans are generally feeling unsettled by...

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    Cut down on your waste - part 2

    The second installment in our series on avoiding marketing waste focuses on marketing without a plan.  Here are some great ways to spend money without getting a return....

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    Cut down on your waste

    So why in the world is a marketing company offering helpful tips on how to lower a client's marketing budget?  On the surface, it wouldn't seem to be in our best interests....

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    Networking works

    I am a big fan of social media and have given talks to a number of organisations, including Cancer Research UK, on its power and uses. We have also developed social media strategies for a number of...

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    Double your Downloads

    So you want to take the leap and launch an app? Great idea! Apps are an excellent way to market your company, improve customer experience and, most importantly, step into the mobile marketing arena....

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    You've decided an app's the next step, but where do you start?

    There are so many fun and clever functionalities you can add to your list of app must-haves, but the key is to identify what's relevant and ultimately value-adding for your customers....

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    Twitter is at it again...

    Twitter is at it again adding more weaponry to their paid advertising arsenal. Twitter recently introduced paid advertising to the UK and Ireland and now they are preparing themselves for another...

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    Have you mastered these online marketing basics?

    Time is money is the iconic phrase. Indeed, time is your most precious asset when it comes to running a business and most business owners will find they often run short of it. Even with the best...

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    Blow your own trumpet

    Every company dreams of becoming ‘award-winning' and, with a certain amount of effort and a solid awards strategy, this could become a reality. As co-organisers of the 2014 Uckfield Business...

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    How many channels should I be broadcasting on?

    UK retail sales have been in the news recently, and for once, its good news.  But how much is it to do with the stores themselves and what can other businesses learn from how retailers have had to...

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    Overused Words

    The US PR firm, Shift Communications, recently revealed the ‘top 50 most overused words in press releases in 2013’ – which it did by analysing 62,768 news releases (in an automated process, I...

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    What is re-marketing?

    Have you ever been onto a website and then noticed that adverts for the same business or product keep popping up in other places online?...

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    Why isn't my B2B marketing working?

    This is a guest post by Debra Andrews, Founder and Managing Director of Marketri, our associates in the US.  The original article can be found on the Marketri blog....

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    Do Twitter ads work?

    The newest kid on the 'pay-per-click' block is Twitter, which has recently introduced paid advertising into the UK and Ireland.  We've been trying it out for clients to see if it helps to build...

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    Uckfield Fire BBC Interview

    Neil was interviewed by Simon Jenkins from BBC Sussex recently about the fire and our plans for the future. You can listen again here:...

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    Managing your LinkedIn Company Page

    Maintaining a thriving social media presence is known to help raise brand awareness. Building an effective LinkedIn company page is one way of doing this and yet they are often neglected by business...

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    Make your website mobile

    To say that the increased use of mobile devices for browsing the internet is increasing is hardly news, but it might be news to some that 2014 is the year when it is predicted that browsing on...

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    How to get on the right side of a journalist

    I spent 20 years as a journalist, working for a variety of publications, from financial journals to a magazine for the duty free trade.  During that time, I was sent thousands of press releases and...

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    What is your value proposition?

    Following hot on the heels of the different or better debate, which we kicked off last month, it is now time to think about your value proposition....

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    Is it better to be different than it is to be better?

    Australian marketing and business strategist, Barry Urquahart, once said 'It is better to be different than it is to be better'....

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    What's The Fuss with Google+

    Google+ boasts an impressive 359 million monthly active users, surpassing Twitter and LinkedIn, and has a user base that is only slightly shy of Facebook....

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    A picture is worth a thousand words

    Making use of a diagram, a chart or simply a photograph is a long established method of breaking up copy on a page and making the reader experience more pleasurable. In today's fast-moving world,...

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    How to actively engage your email subscribers

    Are you thinking of setting up an email marketing campaign but need some more advice? Perhaps you have already started sending regular emails to your subscribers but aren't getting the open rates you...

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    Selling a national brand, locally

    Many local businesses, whether a franchise or a local office, are part of bigger organisation with a national or regional footprint.  Unless 'head office' has a really strong approach to regional...

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    7 online marketing tools your business shouldn't be without

    In order to succeed online you need to embrace a wide range of marketing techniques. Keeping on top of them all and knowing what to prioritise can be tricky. Kristie Marchant identifies seven tools...

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    How to write a winning case study

    Case studies are the kings of content. An in-depth look at how your business has helped a customer can add valuable credentials to your claims about expertise and service and will always be read by a...

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    How much should you spend on marketing?

    How do you decide how much money to spend on marketing? And what happens to your marketing budget when you have to make cuts?...

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    How important are email open rates?

    As a business that uses email in its own marketing strategy as well as the strategies of its clients, we are very focused on the statistics that our campaigns generate....

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    6 ways to maintain your social media mojo

    Social media is time consuming, especially if you want to see results, but, as a business that places social media at the heart of its marketing strategy, as well as the strategies of most of its...

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    Identifying your website visitors - wow!

    The website is now Rome for nearly every business - all roads must lead to it.  By driving visitors to your website, you enable them to find out more about your business, your offer, your people...

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    Marketing automation - make your marketing work by itself

    We've all been on the receiving end of marketing automation....

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    Thanks George, but now would be good

    On the face of it, this was a better Budget for the small business owner than we expected, but on the downside, we have to wait for the benefits.The most notable and welcome measure is the new...

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    Maximise your next media interview - 5 tips for how to prepare

    This is a guest post by Jennifer Wasilisin Burns of Marketri, our associates in the USA.  The article first appeared on the Marketri blog....

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    Is it ever OK to buy Social Media likes for your business?

    The Facebook ‘Like' and the Twitter follower have created a universe of online marketing opportunities for businesses....

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    Why B2B online marketing doesn't work

    Many businesses are now completely sold on the benefits of online marketing. They invest a great deal in search engine optimisation, content marketing and social media marketing and yet they don't...

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    What is your content strategy?

    As businesses become increasingly persuaded to the benefits of content marketing, Managing Director, Neil Edwards, asks if business owners and marketers are as clear as they should be about their...

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    Inbound versus outbound marketing in the new economy

    Managing Director, Neil Edwards, looks at why businesses can't afford to overlook inbound marketing in the mobile economy....

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    Facebook page post frequency versus engagement - is there a winning formula?

    Vanessa Thomas and Neil Edwards of The Marketing Eye look at the level of activity needed to turn Facebook into a central component of your content marketing strategy....

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    Five Free, Quick Strategies to Boost Your Online Marketing

    For small and medium sized businesses, Internet-based marketing can be a costly, time consuming expense.  Those who can't afford pay-for-performance services like PPC or banner advertising need not...

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    Never mind the fear, law firms need to get social

    When analysing which business sectors are active in social media, it is clear that law firms and individual solicitors have yet to embrace the social media revolution....

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    Spelling DOES matter

    Over the past few days, I have been watching an increasingly heated exchange on Twitter about whether spelling and grammar on this particular social media platform really matter....

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    Sourcing a social media manager? Here are seven essential qualities to look for

    Social media is revolutionizing the way businesses connect to their customers and prospects.  As this marketing channel grows, many companies are playing catching up and reaching out to employ...

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    Turn on the Tweets: How to target your online audience - and why you should bother

    Samantha Cuff, who is with us for 6 weeks as part of our graduate placement programme, puts her finger on why it is important for businesses to engage in social media - and as importantly how to...

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    Work Experience: What I've learned about Twitter

    Year 10 Work Experience student, Luke Johnson, shares what he's learned about Twitter during his time with The Marketing Eye....

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    Lawyers, you are a reluctant choice, to be avoided where possible. Deal with it

    A recent study for the Legal Services Board (LSB) found that the Internet revolution has "yet to reach legal services". The research also found that consumers would jump at the idea of an...

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    Five ways to stop your accountancy firm becoming an irrelevance

    I picked up a post on the useful What do clients really want blog earlier in the week.  The post pointed me towards a LinkedIn discussion with Ron Baker.  The title of the discussion - Do...

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    Why The last thing Twitter needs is brand guidelines

    So Twitter has gone and issued brand guidelines....

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    How law firms can re-build failing trust

    On 31 May, Catherine Baksi, writing in the Law Society Gazette, reported that trust in lawyers had fallen in the past year from 47% to 43%. This is according to a recent YouGov survey carried out for...

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    Build it and they won't just come - reflecting on Dewey & LeBoeuf

    The failure of Dewey & LeBoeuf in the US is hopefully not a sign of things to come in the UK.  It does, however, usefully underline the point that you can't simply build a law firm and expect to be...

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    Listen, create, distribute and measure - the essential components of a modern PR plan

    Modern day public relations is about more than issuing press releases - now commonly called 'content marketing', it requires research and monitoring of the conversations that are taking place in the...

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    Dip your toe into content marketing: 5 ways to repurpose your blog posts

    With time in professional services firms - and any other business for that matter - constantly at a premium, Amy Izzo of Marketri, our partner business in the US, explains how to make the content...

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    Is it really worth creating content regularly?

    With modern websites containing news, case studies, opinion pieces, tip-sheets and more, Sam McArthur of Savvy Marketers looks at the business case behind creating great content....

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    Rising Sun - Why the UK's newest Sunday paper is important for us all

    So, it appears that we are about to welcome a new national newspaper – The Sun on Sunday, which launches this weekend. Rupert Murdoch has travelled to the UK...

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    Pull in new business through inbound marketing

    This is a guest post by Debra C. Andrews, President and Founder of Marketri LLC, a full-service B2B marketing firm based in Doylestown, PA and The Marketing Eye's associate in the US....

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    BBC Inside Out - 10 top tips for using social media to your advantage when applying for a job

    Neil Edwards appeared on the BBC's Inside Out programme on 6 February discussing the use of social media profiles in the recruitment process.  He was also on BBC Radio Sussex and Bright FM in the...

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    Now its getting personal - the importance of face to face engagement

    Marketing is imperative for all businesses; however, with uncertain economic times continuing to surround us, I am regularly asked by clients what the best way to market their businesses is....

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    Why every business needs a journalist

    Content is king – but is that the end of the story? Today, with the rise and rise of social media, coupled with a focus on improving a website’s SEO, every business should...

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    Starting your Social Networking journey - a guide for Professional Services firms

    With a few exceptions, the professional services sector is still proving itself reluctant to embrace social media.  A lack of understanding, a fear of the risks and a question mark over the returns...

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    So why build a Facebook fan base?

    We are approaching 1,000 'likes' on our Facebook page and, as a team, we have more than 1,000 followers on Twitter too.  These are modest numbers by many standards and yet still a good achievement...

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    The ultimate definition of marketing

    Many people have tried to define marketing and yet few have succeeded....

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    Where next for provincial law firms?

    The legal industry has been turned on its head in recent weeks with a set of changes that has been likened to the Big Bang deregulation of the City in October 1986....

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    Social media: necessity or luxury for B2B marketing? - You decide

    Inspired by yet another great post from Debra Collins at Pennsylvania based B2B and professional services marketing specialists, Marketri, I am encouraged to give my own view on the plethora of...

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    Is your website putting people off?

    We are pleased to welcome Sam McArthur of internet marketing specialists, Savvy Marketers, as a guest contributor to The Marketing Eye blog.  Here Sam shares some very practical advice on how to...

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    People and businesses do amazing things - but why?

    The run-up to Sport Relief 2012 has begun and, as I write this in the warmth of The Marketing Eye office on a chilly September day, comedian David Walliams is battling to swim the full length of the...

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    The 4 P's of marketing - as relevant today as they ever were

    David Meerman Scott, author of The New Rules of Marketing and PR and responsible for turning half of the planet’s marketers onto social media, me included, recently posted a blog on the 4 P’s of...

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    Social Media and the teenage target market

    Gabrielle Randall, a work experience student with The Marketing Eye, gives her view on how businesses should be using Facebook to engage her generation....

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    The damage done to journalism by phone hacking

    Over the past few days, many journalists have probably been busy thinking up alternative ways of describing what they do for a living.  With phone-hacking scandals falling out of the News...

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    Accounting firms can use Twitter effectively

    Our 100th post is a guest post by Debbie Andrews, Owner and Managing director of Marketri, a provider of outsourced marketing services in Doyleston PA....

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    What price a price cut?

    A KPMG report out today says that UK firms are paying the true cost of inflation and slashing prices to an unsustainable level in an attempt to maintain customers and turnover....

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    Is there a role for branded websites in the social media age?

    Matt White examines the growing trend for businesses to market their Facebook presence in preference to their website.A recent article in Brand Republic concerning the shift by businesses from...

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    Social media for Accountants: an opportunity for publicity or a threat to your practice?

    Martin Pollins, founder of Bizezia and a client of The Marketing Eye, shares his thoughts on the use of social media by professional services firms....

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    In search of the real digital native

    The findingsThe research revealed ‘natives’ to be more active than ‘immigrants’ in a wide range of digital uses. ...

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    Read all about it - the definition of good PR

    Angela Ward, Head of PR Services at The Marketing Eye, describes how PR adds value to businesses.I’ve been thinking a lot recently about what PR actually is.Having been a journalist for 20 years,...

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    Give the kids a chance

    I attended a meeting organised by the local board of Young Enterprise in the week....

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    Forget digital domicile, it's social domicile that counts

    I attended a meeting organised by the local board of Young Enterprise in the week....

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    Are you a digital native or a digital immigrant?

    I attended a meeting organised by the local board of Young Enterprise in the week....

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    Demand Generation - the theory and practise. #1 Gaining acceptance

    Over the last few months, we have been immersing ourselves in the concept and application of B2B demand generation....

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    Marketing Myth #1: Advertising and marketing is the same thing

    This is the first in a series of 7 posts by guest blogger and associate of The Marketing Eye, Sharon Wilding, owner and founder of The Purple Edge.Of course I'm going to tell you it's not, but for...

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    Why most marketing fails

    If I had a pound for every time I’d heard someone say: "we tried marketing once and it didn’t work", I could have retired long ago.Not only does the phrase betray a lack of understanding of what...

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    Integrated marketing

    Marketing a product or service has many challenges. First, there is a need to raise awareness of the brand and promote it's promise; second, the marketing activity must drive sales and get customers...

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    Moving on up - new offices for The Marketing Eye

    Today is another big day for The Marketing Eye as we move into our new offices in Uckfield town centre.After two very happy years in East Hoathly, we now need to be nearer to our clients and give...

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    An Indecent Proposal - or how to get your way with Finance

    Having put the relationship with Sales right, it is time to turn attention to Marketing’s other tormentor-in-chief, Finance.We all know that accountants are frustrated marketers. They are dying to...

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    Connecting Sales and Marketing in B2B

    The following post is a transcript of my responses to a set of questions put to me recently by Adam Needles, Field Marketing Director with US marketing automation specialists, Silverpop....

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    Identify the issue and own the conversation - effective engagement in B2B marketing

    The nature of the B2B buyer is changing - the evidence is in our pipelines. The decision making process, which has always been slow and complicated, is now even longer and more unwieldy.The economic...

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    Maxine Davenport

    These are exciting times at The Marketing Eye. With a move to new offices on the horizon and our eyes firmly fixed on our next phase of growth, we are pleased to welcome Maxine Davenport to the team....

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    Beyond No Logo

    These are exciting times at The Marketing Eye. With a move to new offices on the horizon and our eyes firmly fixed on our next phase of growth, we are pleased to welcome Maxine Davenport to the team....

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    I wanna be a rock star - a new model for marketing

    Con’s of a permanent marketing team...

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    The future of print advertising

    I have often complained about the dearth of business news in our area. Our local weekly paper, the Courier, can only manage a double page spread and the resources of one freelance journalist. The...

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    Putting the star and bucks back in Starbucks - Starbucks trial brand strategy

    I have often complained about the dearth of business news in our area. Our local weekly paper, the Courier, can only manage a double page spread and the resources of one freelance journalist. The...

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    Leave Auntie AIDA alone - understanding consumer buying behaviour

    The esteemed consultants at McKinsey have been burning the midnight oil to come up with the startling revelation that consumer purchases are, wait for it, needs and wants driven.Yes, it’s true. In...

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    When the tail wags the dog the great sales versus marketing debate

    How can you tell if a salesperson is lying?His lips are moving.Don’t you just love the arguments between salespeople and marketing? Ali v Foreman was nothing compared with the constant bickering...

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    Let me entertain you

    How can you tell if a salesperson is lying?His lips are moving.Don’t you just love the arguments between salespeople and marketing? Ali v Foreman was nothing compared with the constant bickering...

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    Tweeting about a revolution

    How can you tell if a salesperson is lying?His lips are moving.Don’t you just love the arguments between salespeople and marketing? Ali v Foreman was nothing compared with the constant bickering...

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    Speed networking - is it worth it?

    This post is by Bryony Saunders, Marketing Executive with The Marketing Eye.I walked into my first ever speed networking event slightly late. I was delayed by a road accident on the way and by the...

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    Banking on a brand

    Santander has announced that it is to rebrand all of its UK operations....

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    What price a relationship?

    Santander has announced that it is to rebrand all of its UK operations....

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    Spinning out your expenses - how to handle a PR crisis

    A crisis communications plan doesn't have to be a weighty tome, it can be a simple set of guidelines that first considers the types of crises that could occur and then walks through the main steps...

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    12 tips for trade shows

    We were at the Federation of Small Business Expo in East Sussex this week, which prompts us to share a few thoughts on what we learned while there. Here are our 12 top-tips on making the most of a...

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    An innocent (and logical) decision

    Last week we learned that Innocent Drinks has agreed to sell a 20% stake in the business to Coca-Cola for £30m.The news has parallels with the sale of Ben & Jerry's to Unilever in 2000 and the more...

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    B2B vs B2C - more than just a letter

    A friend asked me in the week to explain the difference between marketing to businesses and marketing to consumers. Unprepared, I fumbled my way to an answer, but soon realised it was a deeper...

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    I'll scream and scream and scream

    A friend asked me in the week to explain the difference between marketing to businesses and marketing to consumers. Unprepared, I fumbled my way to an answer, but soon realised it was a deeper...

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    Advertising: rumours of my demise are exaggerated

    A friend asked me in the week to explain the difference between marketing to businesses and marketing to consumers. Unprepared, I fumbled my way to an answer, but soon realised it was a deeper...

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    If you can't measure it, should you do it?

    There is a famous marketing saying: ‘Half of my advertising is wasted; the trouble is, I don’t know which half’....

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    Not such a twit after all

    A few months ago I posted about Twitter and asked if Twitter is for twits: a fair question at the time and reflective of my healthy cynicism towards anything that feels more suited to people with an...

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    Making brand values valuable

    Brand values originated as a concept somewhere in the 1990’s when the understanding of branding evolved from being simply an exercise in corporate identity to it becoming a definition of the overall...

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    Finding your niche

    This guest post is by Sharon Wilding, Chartered Marketer and an associate of The Marketing Eye...

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    Brands without chains

    This guest post is by Sharon Wilding, Chartered Marketer and an associate of The Marketing Eye...

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    The future's bright, the future's...

    Yellow?The representative from Yell came to see me on Friday to talk about the clients who we look after the Yell advertising for.I had my speech prepared on how the printed Yellow Pages were dead...

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    Judgment time

    One of the great things about blogging is that you can read back over your own posts and remind yourself how you were feeling at any point in time....

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    Irrational marketing for rational customers won't work

    One of the great things about blogging is that you can read back over your own posts and remind yourself how you were feeling at any point in time....

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    It's OK to cut the budget

    The adage that the businesses which maintain their marketing expenditure during a down-turn will be the ones that prosper in the end is backed by evidence....

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    Gorilla marketing (sic!)

    The adage that the businesses which maintain their marketing expenditure during a down-turn will be the ones that prosper in the end is backed by evidence....

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    The Card Awards

    The adage that the businesses which maintain their marketing expenditure during a down-turn will be the ones that prosper in the end is backed by evidence....

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    6 Nations

    The adage that the businesses which maintain their marketing expenditure during a down-turn will be the ones that prosper in the end is backed by evidence....

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    Woolworths re-launch

    The adage that the businesses which maintain their marketing expenditure during a down-turn will be the ones that prosper in the end is backed by evidence....

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    Segmentation - divide and conquer

    We will shortly be starting a segmentation project for one our clients....

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    Payment by results

    I was asked at a recent networking event if I knew of a telemarketing agency that would be prepared to work on an exclusively payment-by-results basis. The same question has been asked directly of me...

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    We'll get through this together

    We are launching our new advertising campaign today. Based on a theme of ‘We’ll get through this together’, the campaign recognises that many of our clients are currently focused on survival...

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    That was the wonder of Woolworths

    We are launching our new advertising campaign today. Based on a theme of ‘We’ll get through this together’, the campaign recognises that many of our clients are currently focused on survival...

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    All play, no work

     ...

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    Mobile marketing a no-no

    A survey in New Media Age reveals that people aged 16 to 30 do not want to receive marketing messages via their mobiles, as they are too intrusive. The research discovered that 44% think mobile...

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    Is Twitter for twits?

    The clue for Twitter, and large parts of other social networking media, is in the title. I read in yesterday’s Guardian that Twitter has been used extensively in India over recent days to appeal for...

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    Our first award!

    The website that we have designed and developed for our client Ultissimo has been awarded 5 stars and Best Developer Website, Italy in the 2008 CNBC Property Awards....

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    Brand value

    The website that we have designed and developed for our client Ultissimo has been awarded 5 stars and Best Developer Website, Italy in the 2008 CNBC Property Awards....

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    Successful sponsorships

    Think hard and work with the owner of the asset to make sure that every ounce of value is being extracted. Areas to look at include:PR create a plan for press releases not just when the sponsorship...

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    Technorati

    Technorati is the leading blog search engine and said to be the mecca of all bloggers. In the interests of exploring every frontier for our clients, we've decided to give it a go ourselves. The...

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    Welcome to Bryony!

    Bryony has been appointed as a full-time Marketing Executive and will support Neil and Jo with the management of key accounts as well as keeping a number of aspects of our marketing moving forward....

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    Sussex Enterprise Conference

    The Sussex Enterprise Annual Conference was held in Brighton this week. 2 years ago we were a fledgling business and Sussex Enterprise had the inspired idea of creating a small business area at its...

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    There be dragons!

    No, not acerbic entrepreneurs from the Dragons Den, this is Dragon Boat Racing!Our intrepid MD spent Saturday on the waters of Bewl Water in West Kent taking part in the 2008 Dragon Boat Festival....

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    We'll put some fun into the numbers

    We'll start this adventure into blogging with some good news and a little bit of trumpet blowing by us at The Marketing Eye.Tunbridge Wells chartered accountants, Creaseys - one of the top 100 firms...

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